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• Current Marketing Outline w1th work items and timelines on file? <br />Enter a 111" for FY20 and FY21 (combined). <br />• Pkifl~it.' };1..:!;m1! vuur niar!rnt;i)fi ou:,111e (fvlwk.c:c:rrg Pl,-:;;) will·, th1:(; <br />t(•I", :1'.Jle4tt:-. <br />• (Please NOTE rl 1orli i,, nn!y one IJ~rl,t•i1n9 (.lutln it:, re<;urr~c f,11 <br />the \",hoif.• b1enri1•_,n; FY'lO and fY~~l c.oni~>,ner5) <br />FY20 .~~ _FY~1 <br />2. BUSINESS RETENTtlON & EXPANSION ACTIVITIES: <br />Retention & Expansion -Businesses retention and expansion (BRE) 18 a core program of any economic development <br />plan. These programs are designed to 1) retain or keep existing businesses In the community, and 2) provide assistance for <br />businesses to expand, Retention and expansion programs can be implemented at the local, regional and state levels in a <br />variety of ways. Some programs might focus on central business districts in downtown areas or on the commercial and <br />1ndusbial areas where many small and medium-sized mna comprise a large portion of the employment base Others may <br />focus on allocating resources to support specific industry or channeling resources to support economic diVersffication <br />strategies. <br />I <br />FY20 <br />• Number of outreach interactions initiated With existing ~ <br />businesses such as phone calls. site visits, or eurveys-Provide <br />a target for FY20 and FY21. ·1 <br />35 II <br />Perfonnance <br />t,1eaure Tara• <br />FY21 <br />40 <br />J <br />• Number of follow-up Interactions initiated With existing <br />-businesses provide a target for FY20 and FY21. <br />JI <br />3. BUSINESS ASSISTANCE <br />20 25 <br />BualnMa Aulatance (lncludlng atart-upe) Small and emerging businesses generate wealth and provrde a significant <br />BOUroe of employment in today's high technology global economy They emulate job creations, develop crucial innovations <br />in both products and services, and diVersify the economic base. It is cntical that communities' economic development <br />strategies dedicate resources to developing and promoting new business start-ups and establishing effective support <br />systems so these new businesses can grow successfully. A community that meets the needs of its entrepreneurs Increases <br />its chances of Job growth Within small businesses, and those gains translate into a more vibrant community. <br />Per(onnanc:e Performance <br />I M••ure Measure <br />Targets Targets <br />FY20 FY21 <br />•Fiscal Year= FY Revised (05/28/19) <br />r