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---·----------------.,..-=-- <br />Ellensburg Busine ss Development Authority (EBDAl Board Rupf utlpn 2019~2 <br />WHEREAS, the EBDA Board of Directors desires to provide the highest level of economic development <br />-servtces t.o the Oty of Ellensburg, and <br />WHEREAS, the EBDA Soard of Directors acknowledges t~at the current working name of the EBDA <br />1,mderserves this purpose.and causes an identity crises, and <br />WHEW,.the EBOA Board ofl>irectorformally voted to approve the nam~ Centerfuse at the October <br />10, 2018 meeti~.therefore recognizing Its Core Proposition, Values, Brand Personality, and Evidence of <br />Brand as follows: <br />• Core Proposition: Centerfuse Ignites business development by m:aking strategic connectil'.>ns <br />within Ellensburg. <br />• Values: Efflcfency, Coordination, service., Strategy, Collaboration <br />• Brand Personality: Knowledgeable, Professional, Welcomfng, Connected, Fun/a little bit weird <br />• Evidence of Brand Autheotldty: Strong local partnerships, Energetic welcome to businesses, <br />Innovative development strategies, Supportive t() local businesses <br />The ERDA Board of Director officially adopts the name CenterFu$t! as the dba tdoing business as) for the· <br />EBDA. <br />Adopted by the EBDA Board of Directors on the 9th day of January, 2019. <br />· UndS(;~ctJer _o~~;a _X· ajr ,/. . ',,__ . . / ,, ~ vr r;,. . ., ....... f . <br />Scott Fendley~ EBDA Baam·aecretary <br />-