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EXHIBIT B <br />METRICS FOR EVALUATION <br />Assessment: <br />Performance will be assessed by the Ellensburg Lodging Tax Advisory Committee <br />based upon information provided by the Chamber which will include: <br />9. Track brochure counts from additional locations throughout Ellensburg <br />2. Organic Search <br />3. Form Fills/Leads Requestllnformation Requests <br />4. Engagement Rates/Log book entries in each of the locations <br />5. Track sales of ticketed events, recreation permits, and maps to be compared <br />with previous years. <br />B. Track 800# calls into the Vistlor Information Center providing date, location <br />called from to be compared with previous years. <br />Profesional Services Agreement for ViC Operations - Page 12 of 13 <br />