Agreement K2871 - Laserfiche WebLink

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Selling and Marketing Costs -ALL Unallowable for costs designed solely to promote the image of an Promotion of an organization, a general logo, or a general brand. Organization's Image, Logo, . Promotional items could say "Buy STATE/COUNTY Grown or Brand Name Apples" but not "XYZ Grown", which promotes XYZ generically. . A promotional campaign to increase producer sales of "STATE/COUNTY Grown fruits and vegetables" is acceptable while increasing membership in "STATE/COUNTY Grown" generally is not. Selling and Marketing Costs -ALL Unallowable for costs for promotion of specific venues, tradeshows, Promotion of Venues that do events, meetings, programs, conventions, symposia, seminars, etc. that not Align with Grant Program do not align with the legislated purpose of the grant program. Purpose Selling and Marketing Costs -ALL with exceptions Unallowable for promotional items, swag, gifts, prizes, memorabilia, Promotional Items, Gifts, and souvenirs. Prizes, etc. Allowable with conditions to meet the requirements of the sponsored agreement, in the approved application or with prior approval for marketing activities directly related to the funded project. Promotional items include point-of-sale materials, promotional kits, signs or streamers, automobile stickers, table tents, and place mats, or promotional items of a personal nature (e.g., t-shirt, hats, etc.). Selling and Marketing Costs -ALL Unallowable for costs of the value of coupon/incentive redemptions or Coupons, Incentives or Other price discounts (e.g., the $5.00 value for a $5.00 clip-out coupon). Price Discounts Allowable for costs associated with printing, distribution, or promotion of coupons/tokens or price discounts (e.g., a print advertisement that contains a clip-out coupon) as long as they benefit more than a single program or organization. Selling and Marketing Costs -ALL with exceptions Unallowable for purchasing food for displays, tastings, and cooking Food for Displays, Tastings, demonstrations except for projects that have a programmatic purpose Cooking Demonstrations and are authorized either in the approved application or with prior written approval. Selling and Marketing Costs -ALL with exceptions Unallowable for costs designed solely to promote the image of an General Marketing Costs organization, general logo, or general brand. Allowable for costs designed to promote products that align with the purpose of the grant program. Selling and Marketing Costs -ALL Unallowable for costs associated with sponsorships. A sponsorship is a Sponsorships form of advertising in which an organization uses grant funds to have its name and/or logo associated with certain events and where the organization does not necessarily know how the funds associated with sponsorship costs will be used. These costs also benefit only the organization offering funding, limiting the beneficiaries to the sponsor organization. 16