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Response 2. 1; <br />Projection* <br />Response 2.1 : <br />Evidence* <br />Response 2.2: <br />Projection* <br />Response 2.2 : <br />Evidence* <br />Response 2.3 : <br />Projection* <br />Response 2.3: <br />Evidence* <br />1. Away from their place of residence or business and staying overnight in paid accommdations: <br />We would use the money we received for our advertising budget to attract people <br />wtio are traveling to stay overnight in our area in paid accommodations. There are <br />at least 19 places with paid accommodations between Roslyn and Ellensburg wtiich <br />gives travelers many options to stay overnight. Advertising in the Kittitas County <br />Tourism Guides attracts travelers to stay overnight and either spend more time <br />here or return again to take advantage of the many adventures that Kittitas County <br />has to offer. Advertising is key to reaching out to people, especially wtien they hear <br />or see repeated advertising about the same event. In part, this is wtiy we reach <br />people with different types of advertising. With the WA State Horse Park hosting a <br />horse event almost every weekend all summer long, exposes those folks also to <br />wtiat is available not only at the Park, but in Kittitas County. <br />2500 character lirrit <br />We record zip codes of folks that attend our event and tallying them for the local <br />area, over 50 miles away, out of state and out of the country. Saturday evening <br />became overwtielming with spectators, that we missed recording some of them. We <br />had standing room only and had to turn people away that evening, showing that <br />our attendance had gone up. We paid for a gate and panels to be added to the <br />arena to provide visibility for the extra bleachers we rented to provide some of the <br />desperately needed seating. There still wasn't enough seating for everyone. <br />2500 character lirrit <br />2.To a place fifty rriles or ITDre away from their place of residence or business for the day or staying overnight; <br />In addition to the answer to question one, the money we receive to generate more <br />advertising uses the county and city logos so people become more aware of Kittitas <br />County. It entices people to go to the website to seek wtiat we have to offer for <br />adventures, sight seeing and possibly looking at relocation.With advertising luring <br />more people to our area, it leads to increasingly more tourism dollars spent on <br />groceries, fuel, sight seeing, at restaurants and other venues to come. With the <br />population increasing every year, it increases the probability of family and friends <br />of those new people to visit and increase tourism dollars. This creates the snowball <br />effect and advertising is the key to start that snowball to form. <br />2500 character lirrit <br />In addition to the answer for #1, you will see later in this application, that the places <br />with paid accommodations from Roslyn to Ellensburg were full for the weekend or <br />almost full. This show.; that people are traveling to our area and enjoying Kittitas <br />County, <br />2500 character linit <br />3. or from another country or state outside of their place of residence or business <br />This is our first year with PRCA (Professional Rodeo Cowboy Association) and with <br />that comes exposure in every state that PRCA has rodeos in. It is reasonable to <br />presume that these extra cowboys bring along family and friends wtio want to watch <br />the contestant. Our numbers should be even higher next year, as we were <br />approved in spring and most of the cowboys already had their schedule in place. <br />For 2019, they now will be able to put us in their plans at the beginning of the year. <br />Our number of contestants from British Columbia were down from last year, but at <br />least they had a showing. We advertised in Pay Dirt this year wtiich reaches the <br />cowboy community around the country. We're excited to see the numbers for 2019. <br />2500 character lirrit <br />We saw an increase in attendance this year as we advertised we were now PRCA. <br />As stated above, we were overwtielmed Saturday evening, with standing room only <br />and had to turn people away. Again, the occupancy of local motels/hotels/lodges <br />were very promising for raising tourism dollars that then roll over into money spent <br />on fuel, restaurants, groceries, sight seeing and other attractions. This year we <br />started to put a "code" on advertising items and then tracked wtiich code came in <br />wtien these people purchased tickets on-line. We now know wtiere to put those <br />advertising dollars in the best place for the best return on investment. <br />2500 character lirrit