LT-2019-026 Thorp Mill Town - Laserfiche WebLink

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You must provide the evidence utilized in determining your projections . Response 2.1 : Projection* Response 2.1 : Evidence* Response 2.2: Projection * Response 2.2: Evidence* 1. Away fromtl1eir place of residence or business and staying overnight in paid accormodalions; We project 442 person-nights. Assuming on average 2.5 persons per room, that \MJUld be approximately 176 room-nights. 2500 cl1aracter lirrit Our projections for the 2019 year are derived from the relationship between the requested additional dollars of advertising ($6300) and the resultant visitors per dollar of addit ional advertising. We used the visitors /dollar of advertising averaged across the last four years that we advertised broadly (2010-2013), rather than advertising specific events, as we did from 2014 to 2017. The resulting average value is 2.34 visitors per dollar of ads .. The calculations are presented in Table Below: TABLE 3: Calculation of Visitor/Advertising Relationship 2010 201120122013 Annual Total Visits 3725 4320 5098 7315 Advert Budget $ 1384 2888 207 4 2575 Visits/$ Advert 2 .69 1.50 2.45 2. 73 2.34 Row Avg To err on the safe side, we use only 1 /3 of that 2.34 relationship. Therefore , if we are to increase our marketing by $6300, we estimate that this will increase our visitations by: $6300 X2.34 X 1/3= 4914 Total Additional Visitors. Next, we also used the logbooks' and surveys' values of 18% of total visitors who noted that they did stay overnight. Unfortunately, we did not query as to \o\kiether these guests stayed at paid accommodations or with local families . Therefore we assumed that 112th of the 18% overnighters were in paid lodg ing. Therefore, 18 % of the total 4914 additional visitors , or 884 stayed overnight. And 1 /2 of the overnighters , or 442 \MJuld pay for lodgings . A little more than 1 person /day . 2500 ch arac ter lirrit 2.To a place fifty mies or rmre away from their place of residence or business for the day or slaying overnight; We project 2307 persons. 2500 character lirrit According to the ZIP Codes listed in our visitor logs, as approximately confirmed by Zip Codes of attendees at our Antiques Show, 55% of our visitors came from more than 50 miles away. Therefore: 55% of 4914 (new visitors) = 2307 new vis itors from more than 50 miles away . TABLE 4: Home of Origin of Visitors Origin of Visitors% of Total Visitors Local: Less than 50 miles 19% Regional: More than 50 miles 55% Out of State or Country 26% Total 100% 2500 character lirrit