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Application Questions: Part 2 <br />31 Measuring Results <br />What tools \.\-ill you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follo½ing information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies ½ill you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies ½ill you use to assist in marketing all of Kittitas County as a tourist destination 11\-ith your <br />event/project funding request? <br />Response 3: <br />Measuring Results * <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Wiat tools will you use to m,asure your event's irrpact on tourism? Rease be specific and provide exafll)les. <br />Dachshunds -our primary method of tracking impact ½ill be registration. When <br />attendees sign up for the event, they ½ill be required to enter their zip code. <br />Hoedown in the Downtown -We ½ill continue to use zip code surveys. Since we <br />tend to get a shifting crowd that changes as the evening progresses, we ½ill survey <br />an appropriate sample of the cro\,\/(j at various times throughout the evening. <br />Buskers in the Burg -We refer to children's activity waivers that ask for the parent <br />or guardian's zip code and if they are staying the night. We typically see around <br />400-600 kids go through the activities (highly weather dependent). Using that <br />sample of the overall cro\,\/(j, we make an educated guess for the rest of the <br />attendees. <br />Hometown Holidays -At our various events, we ½ill utilize zip code surveys. <br />2500 character linit <br />A. Is your project/event year-round or is it seasonal or date-specific? <br />r Year Round r Seasonal r-Date Specific <br />Your selection here should be supported by the dates you provided above. in the R-oject or 8.renl l11for1rnlion section , <br />B Wiat strategies will you en-ploy to assure you are attracting tourists from a\ least 50 rriles away? <br />We ½ill target ads toward Yakima, Tri-Cities, Wenatchee, Spokane, and <br />Seattle/Tacoma. We ½ill utilize Google Analytics to understand vvhere the traffic on <br />our websites (ellensburgdowntown.org and buskersintheburg.org) is coming from. <br />2500 character linit <br />C. Wiat strategies will you use to assist in rrnrketing all of Kittitas O:Junty as a tourist destination w rth your <br />event/project funding request? <br />We aim to promote other events happening around the time of our events. This <br />increases the value of anyone's trip to our county. With events such as <br />Dachshunds on Parade and Buskers in the Burg, we promote the Kittitas County <br />Farmers Market as a value added feature. The Buskers publication also features <br />upcoming events such as the Manastash Metric Bike Ride and the Ellensburg Film <br />Festival. The Hometown Holidays publication promotes events countyl,\,ide and is <br />distributed at each of our Downtown events, starting \o\Ath Downtown Trick-or-Treat <br />through the end of the year. We also keep a link to the county tourism website on <br />our homepage. <br />2500 character linit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?