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Response 2.3: <br />Projection* <br />Response 2.3: <br />Evidence* <br />3. or from another country or state outside of their place of residence or business . <br />V. There is an insignificant draw outside of the State of Washington from Oregon, <br />Idaho, and California for the event. <br />2500 character lirrit <br />VI. Though our draw outside of the State of Washington is low. we can determine <br />based off of ticket sales information that approximately 3 percent of attendees were <br />from outside of the state. Ticket buyers were from Idaho, Oregon , and California. <br />2500 charac ter lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />" <br />What tools Vvill you use to measure your event's impact on tourism ? Please be specific and provide examples. Include the <br />folloVving information: <br />A Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies Vvill you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies Vvill you use to assist in marketing all of Kittitas County as a tourist destination Vvith your <br />event/project funding request? <br />Response 3 : <br />Measuring Results * <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results * <br />\Ml at tool s w ill you use to rrea sure your event's irrpact on tourisni? Rease be spec if ic and pr ovide exa rrpl es. <br />I. The major ity of the marketing Vvill be targeted to audiences 50 miles or more from <br />Kittitas County. To ensure that we are attracting a large audience from outside of <br />the county , as opposed to local attendance, we Vvill track attendees via surveys at <br />the event to gain data on where they are traveling from, their plans on lodging, and <br />how they heard about the event , to better pin point what avenue of marketing is <br />best to reaching these audiences . We Vvill also use data gained from ticket <br />purchases , social media clicks, and website clicks and navigation to gain data <br />about attendees and where t hey are traveling from. <br />2500 character lirrit <br />A Is your project/event year-round or is it seasonal or date-specific? <br />r Year Round r Seasonal r-Date Specific <br />Your selection here should be supported by the dates you provided above, in the A-oject or Bien! lnforrration section <br />B Wiat strategies will you errploy to ass ure you are attracting tourists from at least 50 mi es aw ay ? <br />II . Our strategies Vvill be to use Online Marketing to include the folloVving channels: <br />· Website Marketing <br />· Search Engine Optimizat ion <br />· Pay-Per-Click Advertising <br />· Content Marketing <br />· Email Marketing <br />· Social Media Marketing <br />· Mobile Marketing <br />· Video Marketingand <br />We also plan to sell a greater number of tickets online than in Kittitas County to <br />allow for those 50 miles or more away to purchase tickets easier. Through the <br />social media outlets, we Vvill target geographical areas such as Wenatche e, <br />Puyallup , Tacoma, Auburn, Kent, Snoqualmie , and South Bend. The most <br />emphasis Vvill be placed on Western Washington cities as these make up most of <br />our event attendees. A small portion of radio media Vvill be used and Vvill be <br />purchased through KXLE and Spotify 10 days prior to the event. <br />2500 charac ter lirrit