LT-2019-011 Western Art Association

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Response 1: Project/Event Description* The "National Fine Art Show and Auction", produced by the Western Art Association , is preparing the 2019 show, our 47th year . The show is a three day annual event and always the third weekend in May at the Kittitas Valley Event Center . 2019 dates are May 17, 18 and 19. When the doors open at 10 :00am Friday morning the exhibit halls Vvill be filled Vvith 45-50 artists booths displaying original artlMlrks in all media. There is no admission charge for the weekend. Our Friday evening "Quick Draw' is a popular event Vvith 20+ artists who in one hour Vvill create an artlMlrk and have it ready for the live auction to follows. It's an opportunity for visitors and collectors to talk to the artists while they are IMlrking and view up close what is being created. All the artlMlrks Vvill be included in live auction. During the day about half the artists are IMlrking on demonstration artlMlrk in the ir booth. Works are to be completed by Saturday afternoon and Vvill be auctioned prior to the main auction Saturday evening. Saturday evening Vvill kick off Vvith a stage performance by a regional entertainer. There is no charge for the Saturday auctions. We are increasing our artist base thereby draVving the attention of art enthusiasts new to our festival as well as returning collectors and buyers. The targeted tourism audience/market is the collector of quality fine art who resides in the western section of our country . Television, radio, social media, online, all print advertising including newspaper, and direct mail are the methods used to contact this market. 2500 character lirrit List of Intended Use of Funds* Television ads Radio ad All print advertising including newspapers Direct Mail Online Social Media Psters 21 Projections of Increased Tourism Please provide the folloVving estimates of how any money received Vvill result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3 . or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 : Projection* 1. Away from their place of residence or business and staying overnight in paid accormodations ; 30-35% of our attendees travel over 50 miles and plan to spend the night in paid accommodations. Factoring in the estimated increase in tourism of 3-5%* our estimated number of people who Vvill be traveling over 50 miles from their home/business and spending the night in paid accommodations to be 220. Artists spending the night in paid accommodations are estimated to be 140 . *information supplied by Tourism Dept. Kittitas County Chamber of Commerce for 2018 . 2500 character lirrit