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are targeting a demographic already predisposed to visit the museum. These individuals are <br />already interested in history and are more apt to visit the museum and local attractions. By <br />producing the advertising, we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing, we can increase visits to the <br />museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along <br />with possible museum memberships, this will provide further sustainability and allow for the <br />museum to host a wider array of events, public programming, classes and educational <br />opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific <br />Northwest. At present, we have had success in drawing visitors to our events from the Tri- <br />Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee. <br />1 tAL L-CAlEciaRIE$-QE-MUS EUM USE <br />Total by <br />2 2017 2018 Month Av <br />3 January 223 336 5069 282 <br />4 February 612 672 8688 483 <br />5 March 388 551 7538 419 <br />_? __ ,April 1?66 598 11053 614 <br />_!__ May 533 675 11150 1187 <br />8 June 594 751 11 448 603 <br />9 _ July 783 814 1404 1 739 <br />10 August 720 824 11501 605 <br />11 1 September 839 8924 496 <br />12 October 1242 14257 792 <br />13 November 389 7843 436 <br />14 December 401 7255 403 <br />L1_5 ___ 7i_o_ta_fs __ ....!,r==7=99=0""'t ==52=2,,,,11l-1_18_7_6_7 __ 6_2 <br />___J <br />61 Fig . 1 Snapshot of Museum Monthly Attendance <br />Count <br />% 2018 <br />2018 Thru Thru $ % budget <br />1 Budget 9/15/18 9/15/17 Change Change spent <br />2 Ordinary Income/Expense <br />3 Income <br />4 50102 -Gift Shop Income $ 2,000 3,827 1,897 1,930 102% 191% <br />7 50105 · Donation box $ 3,500 2,894 2,730 165 6% 83% <br />8 50106 · Membership Dues $ 5,500 4,179 4,543 -364 -8% 76¾ <br />11 50113 · Contributions & $ Donations $ 750 3,045 1,821 1,224 67% 406% <br />Fig. 2 Snapshot of Museum Actual v. Budget for 2018