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Additional Information We are making better use of social med ia as a way to cost-effect ively reach our <br />far-flung and diverse audiences. Year-to-date we have achieved 327,127 <br />Facebook "Reaches", a net gain of +16,480 compared to prior year, and a net gain <br />in new page likes of 598. Facebook Reach indicates the number of times a post <br />was viewed by an individual at least once . <br />However , we have encountered some major obstacles with our current systems that <br />must be addressed. Our Customer Relationship Management (CRM) system makes <br />it difficult to store , sort and communicate appropriately with various contacts . This <br />system was initially selected and utilized as a donor database, but we have grown <br />to reach much more diverse audiences that have more robust needs in the online, <br />digital age. <br />In addition , our website is not easy to read or navigate with a mobile device and <br />must be overhauled to meet today's online , "on our way " audiences. We also are <br />unable to satisfy visitor needs with online registrations.ticket sales and deb it/cred it <br />card payment options since we currently can only accept cash or check for most <br />transactions , which creates many delays and turns some business away. <br />Our request for grant fund ing support includes $8 ,000 comb ined (projects 1 and 2) <br />to address these needs. <br />2500 character li nit <br />Supporting Documents You rmy upload any supporting docurrents such as graphs , irmges, diagram;, rmrketing rmterials, etc. <br />2018 Zip Code Map.pdf <br />2018Event Calendar 8-30-2018.pdf <br />You are allowed to subrrit up to 3 single page (US Letter) docurrents in JFG, R:f or llFF forrmt <br />71 Previous Lodging Tax Grant Information <br />I-tis your event rece ived Lodging Tax f un ds in previous years? <br />205 .89KB <br />220.08KB <br />Previous Years <br />Awarded Lodging Tax <br />Grants* <br />r No, this event/project has not previously received Lodging Tax Funding . <br />r Yes, 1 year previous <br />r Yes , 2 years previous <br />(.' Yes , 3 or more years previous <br />How many participants and spectators attended last year's activity and/or will attend <br />this year? <br />Prior Year* <br />29,520 <br />Projected* <br />32,150 <br />How many days did/will your event occur? <br />Prior Year* <br />210 <br />Projected* <br />210 <br />How many paid overnight stays were and/or will be booked as a result of your <br />project/event? <br />Prior Year* <br />22,970 <br />Paid Overnights' Data Support <br />Projected* <br />25,840