LT-2019-002 WA Horse Park - Laserfiche WebLink

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Response 3: Measuring Results* Response 3 A: Measuring Results * Response 3 B: Measuring Results* Response 3 C: Measuring Results* Wiat tools will you use to rmasure your event 's inpact on tourism? Reas e be specific and provide exarrples . Currently, our core operating months are April through October. We wll open sooner and close later depending on the weather, but we do not yet have a covered arena that would allow us to attract events that demand protection from unpleasant weather. May-June has consistently been our busiest period for large events because the weather and footing (ground) are much better at the Park than on the west side of the mountains where most of the active horse community resides. We were successful this year in better-balancing the season wth more and larger events in the July-October t imeframe . Since that encompasses hot and dry months wth wld fire threats, we ½ill be actively promoting the benefits of the Park to overcome perceptions and realities, including firewsing projects and emergency preparedness plans. Throughout the Park's season we wll continue gathering zip codes and other individual details from Park users directly or from the event organizers about their part icipants . We expect our metrics to become even more complete and accurate as we mature and have staff on the property cons istently to mon itor use and ensure proper completion of registration and survey papel"M'.lrk. We have developed a set of questions to help us solicit input from event organizers about their groups and where they are staying overnight, where they purchase food /drinks or dine out , where they shop and other information that ½ill inform us about the ir experience while visiting the Park and the local area. We have tried several ways to gather this information directly, but our ability to do so wll require volunteer assistance since the Park's small staff is very busy during events. We have had very little luck getting information from hotels and restaurants about business from Park visitors . 2500 ch aracter lirril A. Is your project/event year-round or is it seasonal or date-specific? r Year Round r-Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the R-oject or Bien! lnfor1TBtion section. B Wiat strategies w ill you errploy to assure yo u are attra cting tourists from at least 50 mi es away ? As long as we continue marketing to and attracting large and diverse events, we wll be drawng heavily from people over 50 miles away since that is where the majority of competitive riders live. As we host more western disciplines that VIAii bring in more local residents , but they wll remain a small percentage of our overall attendance. 2500 character lirrit C Wiat strategi es w ill you us e to assist in 1TBrketing all of l«titas County as a tourist destination with your event/project f unding req uest? We VIAii continue to prov ide the Cle Elum's "This Is How We Do " guide , the Chamber's Central Washington Visitors Guide , the Tribune's Explore Kittitas County guide including the local Visitors' Map at our registration booth and the Park office . We also have a link on our website and Facebook to the Central Washington Color.com website and actively direct people to the information available there as well as the Chamber of Commerce website. We intend to revamp and reintroduce a program developed in 2017 wth businesses around Kittitas County that encourages Park visitors to stop by their locations and identifies the visitors as coming from the Park . 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?