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LT-2019-002 WA Horse Park
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02. February
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2019-02-19 10:00 AM - Commissioners' Agenda
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LT-2019-002 WA Horse Park
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Last modified
8/1/2019 11:36:41 AM
Creation date
8/1/2019 11:35:34 AM
Metadata
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Template:
Meeting
Date
2/19/2019
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Alpha Order
s
Item
Request to Approve the 2019 Lodging Tax Grant Agreements for Special Events and Projects
Order
19
Placement
Consent Agenda
Row ID
51515
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Response 2.1 : <br />Evidence* <br />Response 2 .2 : <br />Projection* <br />Response 2.2 : <br />Evidence* <br />Response 2 .3 : <br />Projection* <br />Response 2.3 : <br />Evidence* <br />•Recreational Rider visitor days and % non-local is based on information from each <br />rider completing a Day User registration form and those wtio purchase a Season <br />Pass for recreational use of the Park . We calculated the number of visitor <br />overnights based on the number of stalls rented , and then applied a reasonable <br />estimate to the number of people camping versus staying in a hotel. Because we <br />don't have staff ons ite 24/7 to ensure all paper\M)rk is completed and submitted , <br />these numbers are conservative. <br />•The base visitor data for Events was supplied by each event organizer wtio <br />provided the zip code of each rider participating in their event. We then multiplied <br />that base data by 1.5 to 3.5 depending on the group to project total attendees <br />[Central Washington University conducted an economic study of over 40 horse <br />parks across the country that was updated in 2006 . The CWU findings estimate on <br />average 3 people (including trainers , grooms , family, spectators, staff, volunteers, <br />vendors, etc.) attend an event per horse/participant, and that assumption seems <br />reasonable for many groups based on our experience managing the Park to-date .] <br />• Special Note: we now host four large hunter/jumper shows that combined run for <br />22 days and attract a very well-healed clientele . Based on information we've <br />gathered from surveying this population, about 30% of those wtio stay overnight <br />rent expensive vacation homes in Suncadia , Roslyn Ridge and elsewtiere locally . <br />We determined from a local vacation rental agent the average house rental price <br />and# bedrooms ; we assume 2 people per bedroom wtiich results in : <br />$61 .50/night/person for accommodat ions plus other daily expenses we estimate at <br />$50 , for a combined assumption of $111.50/person. This assumption was applied <br />to 30% of this unique segment of overnight show attendees (versus the $52/day <br />assumption for "other" overnight provided by the Dean Runyan Report . <br />•The number and type of overnight accommodation was based on interviews IA>ith <br />the event organizers , surveys of some user groups , and kno1Medge we have about <br />how each group uses the Park. <br />2500 character linit <br />2.To a place rnty niles or rmre away from their place of residence or business for the day or staying overnight ; <br />See above answers. <br />2500 character linit <br />See above answers. <br />2500 character lirrit <br />3. or from another country or state outside of their place of residence or business , <br />See above answers. <br />2500 character linit <br />See above answers. <br />2500 character linit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools IA>ill you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follo\A>ing information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms . <br />B. What strategies IA>ill you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies IA>ill you use to ass ist in marketing all of Kit t itas County as a tourist destination IA>ith your <br />event/project funding request?
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