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Response 3 A: <br />Measuring Results * <br />Response 3 B: <br />Measuring Results * <br />Response 3 C: <br />Measuring Results* <br />A. Is your project/event year-round or is it seasonal or date-specific? <br />r Year Round r Seasonal r-Date Specific <br />Your selection here should be supported by the dates you provided above, in the R-oject or Event lnforrmtion section, <br />B. Wiat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? <br />We will again use diverse marketing businesses to achieve widespread print, <br />digital, radio advertising targeted to our audience. <br />We will 'Mlrk closely again with Chinook Entertainment to schedule entertainment <br />that is coming from outside the immediate region AND has a following that will <br />travel. Bands with good marketing and loyal audience will be given preference over <br />others. (Assuming everything else-how they sound and what they cost-being <br />equal) <br />We have t'Ml local Kittitas County cider houses. Cideries with established clientele <br />and followers will have a higher priority than those with little or no marketing ability <br />or fan base. Having cideries from out of state proved to be problematic due to the <br />nature of WSLCB, but having vendors from Spokane, TriCities, the Olympic <br />Peninsula, and around the state will happen again. <br />Our partnership with Sip NorthWest and CiderCraft magazines targets a very wide <br />area (entire west coast) but the publications are selective as to audience. Their <br />subscribers are mostly in Washington, but are affluent tourists -craft beverage <br />tourists. Their print magazines are widely distributed, heavily along the 1-5 corridor <br />from Portland to Bellingham, in high end hotels, restaurants, winerys, breweries, <br />etc. and their digital presence is far wider. Their goal is to sell the whole northwest <br />as a craft beverage vacation destination. They will provide data to us regarding <br />location of interested people (that click through to our website) at the conclusion of <br />this year's advertising plan. <br />Our radio buy with Northwest Public Broadcasting is successful. Again, more <br />complete data will be available after the 2018 event, though that is the source of <br />information which has led to several inquiries that turned to sales through our <br />website email. <br />2500 character linit <br />C Wlat strategies will you use to assist in rmrketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />On our website, we have links to booking our partner hotel, and booking lodging <br />through MyEllensburg. We also sell RV and camping on-site at the KVEC. Those <br />links are all framed with a "you should take extra time and take a look around <br />Kittitas County" message. That message has been reiterated through facebook <br />posts which lead to the website lodging page and thus bookings. <br />The ultimate purpose of this fundraiser event is to benefit our capital campaign, <br />and get the Yakima Canyon Interpretive Center built. That in itself is a big-picture, <br />long-term tourist benefit. <br />We want people to take to heart the Kittitas Environmental Education Net'Mlrk <br />message, and become explorers of the Yakima Canyon, the Teanaway Community <br />Forest, the windfarm, Ginkgo state park, and all the rest. Our mission is to <br />"Connect Community to Nature", and create life-long learners. We support outdoor <br />recreation and education as a 'Mlrthwhile experience in Kittitas County. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?