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Response 2.3: <br />Projection* <br />Response 2.3: <br />Evidence* <br />3. or from an othe r co untry or state outsid e of th eir place of residence or busin es s, <br />Correspondence with ticket buyers has indicated that most of the out of state <br />travelers are following the music . Some are already on their v,ray for vacation <br />elsewhere and learned about the event and are stopping in Ellensburg and staying <br />the night. <br />2500 chara cter lirrit <br />At the time this application is due, 10% of our ticket sales are from out of state, <br />according to our on line ticket sales program. <br />We have tickets sold for 2018 to travelers from South Dakota, Montana, Oregon <br />and Idaho. We expect that trend to increase. <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information : <br />A Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms . <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles av,ray? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist dest ination with your <br />event/project funding request? <br />Response 3: <br />Measuring Results * <br />\Miat tools will you use to r,easure your event's irrpact on tourism? Re ase be specific and provide exarrples . <br />WindFall is date s pecific , a nd we wi ll be promo t ing further in adva nce and furthe r <br />av,ray from Ell ensburg , wit h more intensity, than in 201 8. <br />Publ ication advertising will be refined . Our partnership with Sip NorthWest and <br />CiderCraft Magazines will begin earlier, and add print to their digital presence . <br />They will , at the conclusion of the publishing/financial cycle, provide the data which <br />will demonstrate their effectiveness (not available at time of grant application). <br />We will compile data from Cognito Forms and Square . <br />At the event this year, we will survey attendees, and in 2019 strive to improve the <br />event and increase attendance through appropriate adjustments to the information <br />gathered . <br />Survey questions may include : <br />-Zip code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part of the event? <br />-What V'>\Juld you change? <br />-What V'>\Juld you like to add? <br />-Did you think the event v,ras well organized? <br />-Will you attend next year? <br />-Will you invite friends to attend with you? <br />-Is there a band you recommend that you V'>\Juld travel to see? <br />-How did you hear about this event? <br />-What is the best v,ray for you to hear about events like this? <br />-Will you spend any extra leisure time exploring Ellensburg and Kittitas County? <br />We will have a supply of helpful publications, maps, and event schedules provided <br />by the ChamberNisitor Center. <br />2500 character lirrit