LT-2019-026-Thorp Mill Town - Laserfiche WebLink

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Prior Year Paid Our projections for the 2019 year are derived from the relationship between the Overnight's Stay requested additional dollars of advertising ($6300) and the resultant visitors per Response* dollar of additional advertising. We used the visitors/dollar of advertising averaged across the last four years that we advertised broadly (2010-2013), rather than advertising specific events, as we did from 2014 to 2017. The resulting average value is 2.34. The calculations are presented in Table Below. TABLE 5: Calculation of Visitor/Advertising Relationship 2010 2011 2012 2013 Annual Total Visits 3725 4320 5098 7315 Advert Budget $ 1384 2888 2074 2575 Visits/$ Advert 2.69 1.50 2.45 2.73 2.34 Row Avg To err on the safe side, we use only 1/3 of that 2.34 relationship. Therefore, if we are to increase our marketing by $6300, we estimate that this will increase our visitations by: $6300 X2.34 X 1/3= 4914 Total Additional Visitors. Next,we also used the logbook's and surveys' values of 18% of total visitors who noted that they did stay overnight. Unfortunately, we did not query as to whether these guests stayed at paid accommodations or with local families. Therefore we assumed that 1 /2th of the 18% overnighters were in paid lodging. Therefore, 18% X4914 X 1/2 = 442 projected overnight individuals, or 176 room nights at 2.5 persons per room. Estimate for prior year: 2913 visitors X18% X 1/2 = 262 overnighting individuals, or 105 176 room nights at 2.5 persons per room. 2500 character lirrit. Prior Year Paid In addition to field above, you rray upload the evidence to support the prior years' roorrnight infonratian. Overnight Stay Data You nay upload up to three single pages (US Letter), of inforrration. If you a single multi -page docurrent, only the first three pages w ill be considered The following formats, will be accepted: JPQ FDF or 11FF Application Questions: Part 5 81 Funding Does your organization have, or have you applied for, grant funding from other sources? If not, why not? If yes, please list the funding you have for the project, including any volunteer and in-kind sources in Question 91 Project Budget Overview. Funding sources and amounts which have not yet been secured Will be listed separately, in the field(s) directly below. Finally, what changes would occur if the project couldn't be funded? Other Funding* Does your organization have, or have you applied for funding fronother sources? f Yes r: No