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List of Intended Use of Funds* <br />Social Media Advertising <br />Online Advertising <br />Print Advertising <br />Radio Advertising <br />Buses for Girls Night Out <br />Entertainment <br />Venue Costs <br />Necessary additional rentals pertaining to the <br />function of the event (i.e. tables, chairs, etc.) <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1: <br />1. Away fromtheir place of residence or business and staying overnight in paid acconTrodations; <br />Projection * <br />We predict 560 people will visit from outside their place of residence or business <br />for these events combined. <br />2500 character lint <br />Response 2.1: <br />According to a 2015 downtown zip code survey, 28% of those surveyed were <br />Evidence * <br />visiting from outside their place of residence or business (we predict an uptick in <br />attendance for Girls Night Out at 1,800 + 200 people for Brewfest Comedy Kickoff= <br />2,000 people. 2,000 x 28% = 560). <br />2500 character lint <br />Response 2.2; <br />2.To a place fifty riles or rrore away fromtheir place of residence or business for the day or staying overnight; <br />Projection * <br />We predict 480 people will visit from outside their place of residence or business <br />for these events combined. <br />2500 character lint <br />Response 2.2: <br />According to a 2015 downtown zip code survey, 24% of those surveyed were <br />Evidence * <br />visiting from 50 miles away or more. (1,800 people for Girls Night Out + 200 people <br />for Brewfest Comedy Kickoff = 2,000 people. 2,000 x 24% =480) <br />2500 character lint <br />Response 2.3: <br />3. or fromanother country or state outside of their place of residence or business. <br />Projection * <br />We predict 220 people will visit from outside their place of residence or business <br />for these events combined. <br />2500 character lirrit <br />Response 2.3: According to a 2015 downtown zip code survey, 11 % of those surveyed were <br />Evidence* visiting from outside the state or country. (1,800 people for Girls Night Out +200 <br />people for Brewfest Comedy Kickoff = 2,000 people. 2,000 people x 11 % = 220) <br />2500 character lint <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />