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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />What tools will you use to rreasure your event's inpact on tourism? pease be specific and provide exarrples. <br />The Ellensburg Film Festival is a date -specific event happening during the first full <br />weekend of October each year. The 2018 Festival will be the 14th and we are <br />requesting funds to help market the 15th Festival in 2019 to audiences outside of <br />Kittitas County. <br />The tools we will use to measure the impact of the Festival on tourism in Kittitas <br />County will be attendee surveys, anecdotal information gained from conversations, <br />discussions with local mercants, paricipation of local businesses in the goody bags <br />and as sponsors. <br />2500 character lirrit <br />A. Is your project/event year-round or is it seasonal or date -specific? <br />f Year Round f Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above, in the RgJect or Event Inforrration section <br />B. What strategies will you errploy to assure you are attracting tourists fromat least 50 niles away? <br />Our strategy is using paid advertising in publications, radio stations and online <br />sources aimed specifically at people who patronize the arts, particularly those with <br />an interest in films. The advertising sources we use are those reaching to the <br />entire Pacific Northwest and parts of Canada. <br />2500 character lirrit <br />C Wiat strategies will you use to assist in narketing all of Kttitas County as a tourist destination w ith your <br />event/project funding request? <br />We have "goody bags" for film talent and attendees who purchase Festival passes <br />that include information about Kittitas County. We get information from the Kittitas <br />County Chamber of Commerce about other things to see and do in the county. We <br />include maps and menus or coupons from area restaurants. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration * The Ellensburg Film Festival has many partners that are integral to the success of <br />the Festival. Our partnership with Central Washington University enables the <br />Festival to screen films in the McConnell Theatre complex, using state -of -the art <br />equipment. We will use two theatres for the 2018 Festival, both within close <br />prokmity of one another. The McConnell theatre seats 750 and the Tower Theater <br />seats around 120. We are continuing to offer a free family friendly screening at the <br />Ellensburg Public Library Hal Holmes Center on Saturday afternoon. We anticipate <br />no changes to our venues for the 2019 Festival. <br />Other partnerships include our business sponsors, Central's film department and <br />individuals who support specific films. Earlier this year, we partnered with <br />Ellensburg Community Radio and the Clymer Museum to offer free films downtown <br />as a way to maintain interest in films throughout the year. The Daily Record is <br />another strong partnership as they design our program and flyer. The flyer is <br />included in all newspapers during the week of the Festival. <br />2500 character lirrit <br />51 Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket <br />sales, event sponsors, and other cost -recovery models. <br />