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List of Intended Use of Funds* <br />internet advertising <br />radio ads <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1: 1. Away from their place of residence or business and staying overnight in paid accomTDdations; <br />Projection * Broadening our marketing footprint and listing the exciting things we have to offer <br />should increase our touch from the prior years. <br />2500 character lirrit <br />Response 2.1: Through Insights for social media sites and website, we can determine the amount <br />Evidence* of people that have viewed or liked our pages and the amount of people our boost <br />posts touch. Connecting with local lodging will give us the answers we will need <br />2500 character limit <br />Response 2.2: 2.To a place Fifty miles or more away fromtheir place of residence or business for the day or staying ovemight; <br />Projection * The first big weekend of the summer being Memorial Day Weekend and most <br />Western Washington people going stir crazy after a long winter in the city. <br />We would capitalize on that by taking the opportunity of getting our <br />information out earlier. This hopefully will entice the Seattleites and surrounding <br />counties, including Eastern Washington Counties, to come our direction when they <br />find out all the fun that will be available and the large variety of lodging options <br />available within a 15 mile radius of Easton. <br />2500 character limit <br />Response 2.2: We have statistics on our website that can show where people are looking at us <br />Evidence* from and also the social media sites. When a person signs up on the website to be <br />in the parade or to be a vendor, their address is required and able to be tracked. <br />2500 character lirrit <br />Response 2.3: 3, orfromanother country or state outside of their place of residence or business. <br />Projection * Soliciting people from outside Washington State using the multiple social media <br />sites. Prior years we only solicited Washington. Especially vendors and <br />parade members. <br />2500 character lirrit <br />Response 2.3: The tracking through websites and social media sites are quite amazing but that <br />Evidence * does not tell us where or if they are staying. That's where we will partner with the <br />local lodging for gathering the evidence of this stay. <br />2500 character lint <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />