LT-2019-007-KEEN-Windfall Cider Fest

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Response 3 A: Measuring Results* Response 3 B: Measuring Results* Response 3 C: Measuring Results* A. Is your project/event year-round or is it seasonal or date -specific? r Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Project or Event Inforrration section, B. What strategies will you employ to assure you are attracting tourists from at least 50 niles away? We will again use diverse marketing businesses to achieve widespread print, digital, radio advertising targeted to our audience. We will work closely again with Chinook Entertainment to schedule entertainment that is coming from outside the immediate region AND has a following that will travel. Bands with good marketing and loyal audience will be given preference over others. (Assuming everything else- howthey sound and what they cost- being equal) We have two local Kittitas County cider houses. Cideries with established clientele and followers will have a higher priority than those with little or no marketing ability or fan base. Having cideries from out of state proved to be problematic due to the nature of WSLCB, but having vendors from Spokane, TriCities, the Olympic Peninsula, and around the state will happen again. Our partnership with Sip NorthWest and CiderCraft magazines targets a very wide area (entire west coast) but the publications are selective as to audience. Their subscribers are mostly in Washington, but are affluent tourists - craft beverage tourists. Their print magazines are widely distributed, heavily along the 1-5 corridor from Portland to Bellingham, in high end hotels, restaurants, winerys, breweries, etc. and their digital presence is far wider. Their goal is to sell the whole northwest as a craft beverage vacation destination. They will provide data to us regarding location of interested people (that click through to our website) at the conclusion of this year's advertising plan. Our radio buy with Northwest Public Broadcasting is successful. Again, more complete data will be available after the 2018 event, though that is the source of information which has led to several inquiries that turned to sales through our website email. 2500 character lirrit C What strategies will you use to assist in marketing all of Kttitas County as a tourist destination with your event/project funding request? On our website, we have links to booking our partner hotel, and booking lodging through MyEllensburg. We also sell RV and camping on-site at the KVEC. Those links are all framed with a "you should take extra time and take a look around Kittitas County" message. That message has been reiterated through facebook posts which lead to the website lodging page and thus bookings. The ultimate purpose of this fundraiser event is to benefit our capital campaign, and get the Yakima Canyon Interpretive Center built. That in itself is a big -picture, long-term tourist benefit. We want people to take to heart the Kittitas Environmental Education Network message, and become explorers of the Yakima Canyon, the Teanaway Community Forest, the windfarm, Ginkgo state park, and all the rest. Our mission is to "Connect Community to Nature", and create life-long learners. We support outdoor recreation and education as a worthwhile experience in Kittitas County. 2500 characterlinit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?