LT-2019-007-KEEN-Windfall Cider Fest

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You must provide the evidence utilized in determining your projections. Response 2.1;. 1. Away fromtheir place of residence or business and staying overnight in paid acconTrndations; Projection * Ticket sales to out of area visitors (50 miles or more) as of 9/25/18 for the 2018 event are at one third of the total. We have visitors registered from Portland, Missoula, South Dakota, Seattle, Tri -cities, Wenatchee, Coeur D'Alene, Spokane, Renton, Bonney Lake, Kirkland, Issaquah. About 20% are from outside Ellensburg but still within the 50 mile radius. Roughly 45% are local Ellensburg residents. We expect that percentage of travellers to hold steady for 2019, or maybe increase. This is our first "Big" Ciderfest and projections are difficult without history, As an aside, craft beverage events and tourism is a young and growing industry. You may want to check out these links below, or just do a simple google search for "hard cider events", and find a wealth of information. Marketing craft beverage tourism: http://W neandcraftbeveragenevvs.com/craft-beverage-tou rism-straight-up-or-with-a- twist/ Marketing craft beer and cider tours: https://vvmw.vvatkinsglenchamber.com/craft-beer-hard-cider-0 2500 character lirrit Response 2.1: Using Cognito Forms for on-line ticketing, we are collecting all emails and mailing Evidence * addresses of all tickets sold on line, and all sales of tickets, gift certificates and promotional give-aways are also added to that database. In addition, five of the twelve cider houses have requested hotel information, adding ten rooms for the weekend. The bands have reserved three rooms (six people) of which we are directly aware. Camping on site at the KVEC has been purchased by festival attendees. With a successful 2018 event, we will have returning attendees and increased new attendees. 2500 character lint Response 2.2; 2.To a place fifty miles or more away fromtheir place of residence or business for the day or staying overnight; Projection * We expect our attendance to grow in numbers, and people to stay longer. Adding the special Cidermaker Dinner will raise the potential overnighters for Friday night by 17. (34% of capacity) Ciderfest and Bluegrass is anticipating a higher attendance. We anticipate 700 tickets, 34% of which will be coming from 50+ miles away. And by adding a Cidermaker Brunch on Sunday, that will also potentially increase overnights by another 10. (34% of capacity) Sticking with 34% travelers (some overnighters, some overnighters in paid accommodations) that could be as many as 238 travelers from 50+ miles away, for the tasting and music portion of the 700 who buy Fest passes. The "added experience" tickets (Cidermaker's Dinner, Cider School, and Cidermaker Brunch) total capacity is 135. If 34% of those guests travel 50 miles or more, that would be 45 people who will be spending one or two nights. Collectively, we are projecting about 850 to 900 tickets. (Dinner, School, Fest, Brunch, and Weekend packages). 2500 character limit Response 2.2: Ticket sale report from Congnito at the time of grant due date, indicate roughly 34 Evidence* % of ticket buyers are from 50+ miles away. 2500 character lint