LT-2019-002-WA ST Horse Park - Laserfiche WebLink

Home Browse Search

Collaboration * As noted above, we distribute information about the local community and activities at the two major visitor traffic points at the Park: our visitors' registration booth and the show office where event participants register. In addition to the materials listed, we also provide Suncadia's activity calendar, Cle Elum downtown map, flyers and other information provided to us about local events and activities such as the Swiftwater Cellars' concert series, the barn quilts tour, etc. The Park has a presence at the annual Suncadia Neighborhood Picnic and their Harvest Festival. We utilize the Chamber's channels to promote the Park and our calendar of events such as on the its website and weekly emails to members, have Park materials at the visitors center and place ads in their publications. The Park's Executive Director actively participates on the Roundup Board to promote, fund and produce this keystone event for upper county. However, we currently don't have enough staff to take an active role in many of the community events. During the year the Executive Director and others from Park management attend and participate in meetings with Cle Elum City Council and staff, Suncadia senior management, Cle Elum Tourism Committee, Kittitas County Parks and Recreation, Cle Elum Downtown Association, Cle Elum Rotary Club, and Roselyn Riders. Finally, Park management is constantly meeting with horse group leaders around the state and region to promote the Park and work together to better the health of their sport and activities. 2500 character lirrit 51 Future Plans Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors, and other cost -recovery models. Future PlansWe continue to generate increasing revenues from operations. This year we hosted 38 events compared to 45 last season, but generated more visitor traffic by increasing the average size/duration of events we hosted. We have been able to attract some nice new shows by providing first class facilities, good customer service and continuing to improve amenities to attract more users groups. Thanks to public support at the State, County and City levels, we expect the covered arena project to be largely funded by yearend 2018 with construction completed in 2019. This keystone addition will allow us to host larger events, extend the season into at least March and November as well as attract many activities and groups that require a covered competition space. We have an annual business sponsorship campaign and ongoing donor solicitation. The Park will hold its third major auction dinner gala on November 10th at the Newcastle Golf Club to raise awareness and funding for operations and capital projects. We continue to have significant volunteer support from many individuals and groups. But communication about what we are doing is absolutely critical to building broader interest and support. The Lodging Tax funds continue to be a major help to us in promoting the Park, the events we're offering and communicating the broader messages about how to help sustain the Park. 2500 character lirrit Application Questions: Part 4 61 Additional Information Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism.