LT-2019-002-WA ST Horse Park - Laserfiche WebLink

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Response 2.1: -Recreational Rider visitor days and % non -local is based on information from each Evidence* rider completing a Day User registration form and those who purchase a Season Pass for recreational use of the Park. We calculated the number of visitor overnights based on the number of stalls rented, and then applied a reasonable estimate to the number of people camping versus staying in a hotel. Because we don't have staff onsite 24/7 to ensure all papeRvork is completed and submitted, these numbers are conservative. -The base visitor data for Events was supplied by each event organizer who provided the zip code of each rider participating in their event. We then multiplied that base data by 1.5 to 3.5 depending on the group to project total attendees [Central Washington University conducted an economic study of over 40 horse parks across the country that was updated in 2006. The CWU findings estimate on average 3 people (including trainers, grooms, family, spectators, staff, volunteers, vendors, etc.) attend an event per horse/participant, and that assumption seems reasonable for many groups based on our experience managing the Park to -date.] • Special Note: we now host four large hunter/jumper shows that combined run for 22 days and attract a very well-healed clientele. Based on information we've gathered from surveying this population, about 30% of those who stay overnight rent expensive vacation homes in Suncadia, Roslyn Ridge and elsewhere locally. We determined from a local vacation rental agent the average house rental price and # bedrooms; we assume 2 people per bedroom which results in: $61.50/night/person for accommodations plus other daily expenses we estimate at $50, for a combined assumption of $111.50/person. This assumption was applied to 30% of this unique segment of overnight show attendees (versus the $52/day assumption for "other" overnight provided by the Dean Runyan Report. -The number and type of overnight accommodation was based on interviews with the event organizers, surveys of some user groups, and knowledge we have about how each group uses the Park. 2500 character lirrit Response 2.2: 25o a place fifty riles or rrnre away fromtheir place of residence or business for the day or staying overnight; Projection * See above answers. 2500 character lirrit Response 2.2: See above answers. Evidence * 2500 character lirrit Response 2.3: 3. or from another country or state outside of their place of residence or business. Projection * See above answers. 2500 character limit Response 2.3: See above answers. Evidence* 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request?