LT-2019-002-WA ST Horse Park - Laserfiche WebLink

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List of Intended Use of Funds* 5. Ads and Informercials $4,500 6. Comprehensive Signage $8,500 7. Local Business Incentive Program $3,000 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1:. 1. Away fromtheir place of residence or business and staying overnight in paid acconTrodations; Projection * Our target market includes Washington, Oregon, Idaho, Montana, California, and British Columbia and is comprised of very diverse english and western horserelated interests and disciplines. A major goal for the Park is to book large shows of 100+ horses that run 2-4+ days thereby causing more visitors to stay overnight. Overnight stays increase Park revenues from arena rentals, stall fees, RV camper hook-up and other use fees, and increase opportunities for larger numbers of visitors to patronize local businesses. We have been able to build and maintain participation in our larger shows that now include four hunter/jumper shows, two horse trials, the roundup(rodeo) and reining/reined cow horse competitions. These are all multi -day events that have significant influence on the number of total visitor days the Park generates. A portion of the medium and smaller size events change each year as organizers seek a new experience or need to rotate to other geographic areas to serve their constituents. For that reason, we believe the best measure for evaluating the Park's success in contributing to economic impact is by looking at the overall totals of all activities for the season. We obtained residence information from 4,189 visitors this year, who came from Canada, Alaska, Arizona, California, Colorado, Idaho, Massachusetts, Montana, Nevada, New Mexico, New York, Ohio, Oregon, South Dakota, and Utah. The overall increase in visitor days has slowed a bit until we build more capacity for large shows with a fifth arena, and many important disciplines require a covered arena before they will consider booking an event at the Park. So our plan in 2019 to construct a fifth arena (and the only one that will be covered) is key to our continued growth and long term sustainability. The attached Economics Metrics Table reflects total visitors for the past four years and this season. This table shows continued growth in total visitor traffic and annual economic benefits. We plan to maintain at least these levels in 2019 as we build and promote the covered arena, which will spur growth in 2020 and beyond. -The economic impact dollar assumptions used in the Metrics Table for 2014-17 were from the 2015 Dean Runyan Report courtesy of the Kittitas County Director of Tourism. The 2018 impacts were calculated using Dean Runyan data for 2017 as provided by the Chamber CEO. 2500 character lirrit