LT-2019-001-Gallery One - Laserfiche WebLink

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Response 2.3: Our logic is as follows: Evidence * 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. This year, in 2018, we modestly project that will total 24,945 visits. We apply a 10% increase for next year and get 27,450. 2. We review our Facebook demographics and Google analytics of our website to understand where our visitors are from. 3. We review our membership addresses and all of our addresses and see where they are from. 4. We compare the percentages of those from inside the county, out of the county, 1 and out of the state. The attachment shows those numbers for the past three years. 5. We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of mailing list and members is 6% Out of county average of mailing list and members is 22% 6. We multiply our projection of visits by these numbers. Our projection for 2019 is 27,450 27450 x.06= 1647 Out of state visitors 27450 x.22 = 6039 Out of county visitors We only account for the projected increase in tourism, not actual projected tourism. 27450 x.28 =7686 out of state plus out of county visitors 8. We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county) will pay for lodging. This totals 256. Kittitas County Infrastructure plan survey stated that 39% of participants of their survey stayed in paid lodging. We have been using similar methodology since 2014 to track our attendance. In the past we have only shown the numbers based on the increase in tourism. this year we attempt to represent the total tourism impact. 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request?