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LT-2019-001-Gallery One
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02. February
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2019-02-19 10:00 AM - Commissioners' Agenda
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LT-2019-001-Gallery One
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Last modified
2/15/2019 12:17:08 PM
Creation date
2/15/2019 12:15:20 PM
Metadata
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Meeting
Date
2/19/2019
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
s
Item
Request to Approve the 2019 Lodging Tax Grant Agreements for Special Events and Projects
Order
19
Placement
Consent Agenda
Row ID
51515
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Response 2.2: Our logic is as follows: <br />Evidence * <br />1. We add up each visit (taken at the front desk) to the gallery, our events, our <br />classes. This year, in 2018, we modestly project that will total 24,945 visits. We <br />apply a 10% increase for next year and get 27,450. <br />2. We review our Facebook demographics and Google analytics of our website to <br />understand where our visitors are from. <br />3. We review our membership addresses and all of our addresses and see where <br />they are from. <br />4. We compare the percentages of those from inside the county, out of the county, <br />and out of the state. The attachment shows those numbers for the past three <br />years. <br />5. We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of mailing list and members is 6% <br />Out of county average of mailing list and members is 22% <br />6. We multiply our projection of visits by these numbers. Our projection for 2019 is <br />27,450 <br />27450 x.06= 1647 Out of state visitors <br />27450 x.22 = 6039 Out of county visitors <br />We only account for the projected increase in tourism, not actual projected tourism. <br />27450 x.28 =7686 out of state plus out of county visitors <br />8. We make a modest assumption that 1 out of 30 of these visitors (out of state <br />plus out of county) will pay for lodging. This totals 256. Kittitas County <br />Infrastructure plan survey stated that 39% of participants of their survey stayed in <br />paid lodging. <br />We have been using similar methodology since 2014 to track our attendance. In <br />the past we have only shown the numbers based on the increase in tourism. this <br />year we attempt to represent the total tourism impact. <br />2500 character limit <br />Response 2.3: 3. or from another country or state outside of their place of residence or business. <br />Projection * 1647 visits from another country or state outside of their place or residence or <br />business. <br />2500 character linit <br />
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