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Identify what industry certifications are meaningful, <br />and partner with C:WU th develndpliver. <br />Develop a workforce strategy that aligns economic <br />development and workforce goals. <br />Offer incentives to businesses for workforce <br />education. <br />Utilities — energy, <br />Identify and make public information about area <br />water <br />utilities (energy, water), and the option for single <br />load rates. <br />Actively promote one stop shop for electric, natural <br />gas, water, wastewater — all managed by the City of <br />Ellensburg. <br />Roads and transit <br />Market central location of Ellensburg and ease of <br />road transportation. <br />Promote transit system and interconnectedness,in <br />the realon. <br />Business friendly <br />Research, Itemize, describe business Incentives and <br />community <br />how they work. <br />Rebrand Ellensburg as 'business friendly, as there Is <br />a negative past history that continues to prevail in <br />certain conversations — inaccurate. <br />Resiliency <br />Display,, In marketing. materials, In words and visuals <br />how Ellensburg is the place for people to connect <br />and live. - <br />Talk about the value of "place' in lieu of fiscal <br />incentives which are short term. <br />Natural resources <br />Promote, inL broad terms, natural resource availability <br />to all, and provide comprehensive information to a <br />business whose profits depend on having clean, low <br />cost water. <br />Taxes <br />Continue to monitor property, sales and lodging <br />taxes, and, promote Ellensburg's position in the <br />context of Washington state. <br />Pursue tax Incentives such as Market Tax Credit and <br />the new Opportunitv Tax Zones. <br />Schools <br />Locate nuggets of success in the K-12 system that <br />would be meaningful to share with new/existing <br />businesses. <br />Build a partnership with ESD in support of workforoe <br />develo meat and retaining local talent. <br />Quality of life <br />In an unreserved manner promote why businesses, <br />and the people who work at them, want to be in <br />Ellensburg. <br />