LT2018-029 EDA Restaurant Week - Laserfiche WebLink

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Response 2.3: Evidence* According to a 2015 do1M1town zip code survey, 11 % of those surveyed were visiting from outside the state or country (600 people for Restaurant Week + 1,600 people for Girls Night Out= 2,200 people. 2,200 x 11 %= 242). According to the Dean Runyan report for Kittitas County, the average expenditures for out of town visitors per person, per day is $85 (242 x 85= $20,570 in potential spending). We will continue to do surveys, review google analytics, and review registration forms to verify attendance information. 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Measuring Results * Response 3 A: Measuring Results* Response 3 B: Measuring Results * Wiat tools will you use to rreasure your event's irrpact on tourisni? Rease be specific and provide exarrples. The EDA will utilize tools like Facebook insights, Google analytics, and oorking with the hotels on gathering information on increased overnight stays during events. Restaurant Week: We will engage the wait staff at the restaurants with a competition or raffle for collecting zip codes from those dining at their location during restaurant week. Girls Night Out: Zip code surveys will be distributed to attendees throughout downto1M1 and we will survey the oomen on the bus about their average spending for the evening and why it is they enjoy traveling to do1M1to1M1. We will distribute free EDA tote bags as incentive to fill out the survey. 2500 character lirril A. Is your project/event year-round or is tt seasonal or date-specWic? r Year Round r Seasonal r-Date Specific Your selection here shculd be supported by the dates you provided above, in the Ftoject or Blent lnforrrntion section. B. Wiat strategies will you employ to assure you are attracting tourists from at least 50 mies away? We will aim our advertising at Yakima, Tri-cities, Wenatchee, Moses Lake, Spokane, and Seattle/Tacoma. Thanks to Facebook ad targeting, the Yakima Herald learned about Restaurant Week and contacted us to run a story in their newspaper. We also had RSPVs in our Facebook event that were from Wenatchee. We will continue to use Facebook insights and Google analytics to track where our ads and website are reaching. 2500 character limtt