LT2018-020 Hospice Friends - Laserfiche WebLink

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Response 1: Project/Event Description* Cruisin' for Hospice is a partnership betvveen Hospice Friends and local car clubs. In 2017, vve had the highest attendance ever wth 121 cars. The primary activity is the classic car show which happens on the first Saturday in June on Pine Street in downtown Ellensburg. There is a Friday night activity that is a "Fun Run" drive from Ellensburg to Kittitas and back to Ellensburg. This year's Fun Run was also the largest ever wth 53 cars participating. Over the years, most participants of Cruisin' for Hospice vvere local car enthusiasts. In recent years , the event has started attracting people from outside Kittitas County. In 2017, a group of car club members from a new club in Yakima, Sagebrush Cruisers, attended and had such a great time, they have already told us they plan to return next year wth more members! We had more people from outside the county at this year's Fun Run than ever before, too. Most stayed in local hotels. We want to continue expanding Cruisin' for Hospice by increasing our marketing efforts outside Kittitas County to attract more and more participants. This expansion will include adding value to the Fun Run by expanding the route and planning activities for after the drive. Our goal is to get the out-of-town car enthusiasts who have been coming over just for the day of the show to come over for the Friday activities and, of course, stay in a local hotel. We will target car enthusiasts and car club members from across Washington and northern Oregon by advertising in the Cruisin' magazine, a publication mailed to car club members in the Pacific NorthV1€st. We request a lodging tax grant of $4 75 and will use these funds to pay for advertising in Cruisin'. There vvere 48 participants (37% of all participants) who came to Ellensburg from outside Kittitas County for the 2017 Cruisin' car show. Most came only for the Saturday activities, although there vvere at least 10 who stayed in a hotel. With expanded Friday activities and marketing outside the county, VI€ anticipate VI€ can attract an additional 25 people from out of the county to participant in Cruisin' for Hospice in 2018. This ½ill be a total of 73 people. 2500 character lirrit List of Intended Use of Funds* Advertising in Cruizin' magazine 21 Projections of Increased Tourism Please provide the followng estimates of how any money received ½ill result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business . You must provide the evidence utilized in determining your projections.