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Response 2.3: <br />Evidence* <br />The evidence we used to determine our projections is data from the 2017 and <br />2016 Cruisin' for Hospice car shows and information provided by local and distant <br />car club members. <br />121 total participants <br />38 were from outside Kittitas County <br />28 of those 38 \M9re from more than 50 miles from Kittitas County <br />Our target increase for the 2018 event is based on a similar increase of 25 <br />participants from 2016 to 2017. <br />We used participant registration information (address and car club membership) to <br />determine past out-of-county or out-of-state participants and their distance from <br />Kittitas County. <br />2500 character lirril <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A Is your projecUevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />evenUproject funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />1/vhat tools will you use to rreasure your event's irrpact on tou rism? Rease be specific and prov ide exarrples. <br />We track a great deal of information about the Cruisin ' for Hospice event, including <br />participant information that tells us where people are from, what car(s) they will <br />bring and if they are member of a car club. We partner with a local hotel to hold a <br />block of rooms specifically for Cruisin' participants and use that data to determine <br />who stayed in a hotel. In 2018, we plan to ask participants to complete a survey to <br />provide additional information for us . We will ask about their spending while in town, <br />future plans to return to the area and other questions designed to measure our <br />impact on tourism. <br />2500 character lirrit <br />A. Is your project/event year-round cr is rt seasonal or dale-specific? <br />0 Year Round 0 Seasonal G Date Specific <br />Your selection here shculd be supported by the dates you provided abcve, in the R-oject or Blent lnforrration section. <br />B. 1/vhat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? <br />Advertising targeted specifically to the market niche of car club members and other <br />car enthusiasts is our strategy to attract tourist from at least 50 miles away. We will <br />do personal outreach to car clubs in northern Oregon to encourage increased <br />participation from that region . <br />2500 character lirTit <br />C Wiat strategies will you use to assist in rrarkeling all of Kittrtas County as a tourist destination w ~h your <br />event/project fmding request? <br />Each Cruisin' for Hospice participants gets a "goody bag" during the event. These <br />goody bags include a few free items, restaurant coupons and, most importantly, <br />maps and other information from the Kittitas County Chamber of Commerce. In all <br />our marketing materials and event announcements, \M9 encourage participants to <br />frequent businesses in the county, especially those along Pine Street who give <br />permission for the street closure for our event. <br />2500 character lirTit