LT2018-019 Eburg Film Festival - Laserfiche WebLink

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List of Intended Use of Funds* Advertising in print media, $2,000 Underwiting NPR sholM>, $1,000 Online advertising, $200 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 : Projection * Response 2.1 : Evidence* Response 2.2: Projection* Response 2.2: Evidence* 1. Away from their place of residence or business and staying overnight in paid accorrrnodations; The Ellensburg Film Festival offers a wide variety of films that IMluld most likely not be shown anywhere in the region. Independent films from all around the IMlrld are a part of the Festival, along with other feature films we solicit with the ongoing goal of bringing films to Central Washington that otherwise IMluld never be shown in this area. We will advertise these films in magazines and ne1M>papers aimed at audiences who enjoy the arts and films. EFF volunteers make visits to chambers of commerce outside Kittitas County and take posters and programs to attract people from other areas of Washington. We also underwrite NPR sholM> to attract out-of-town visitors to Kittitas County. We anticipate expanding our out-of-country advertising will attract more people who are not from Kittitas County to Ellensburg for overnight stays during the Festival. 2500 character linit The evidence we use to determine our projections includes information on people who attended past Festivals. In past years, we have verbally surveyed people as they entered a venue for a screening. We asked for their zip codes to determine how far they traveled to attend the Festival. We also contacted all hotels prior to the Festival and left Festival materials for guests. After the Festival, we IMluld survey the hotels to see how many guests indicated they were here for the Festival and how many nights those guests stayed. We will continue IMlrking the hotels and, in 2017, will add a printed survey for attendees to complete and provide information about where they are from and if they stayed in a local hotel. 2500 character linit 2,To a place rnty rriles or rmre away from their place of residence or business for the day or staying overnight; The advertising and visits to chambers mentioned above are aimed at people 50 or more miles from Kittitas County. Traditionally, we've attracted film lovers from all over Washington state, northern Oregon and, occasionally, from as far away as Kentucky or Texas. 2500 character lirrit The evidence we use to determine our projections includes information on people who attended past Festivals. In past years, we have verbally surveyed people as they entered a venue for a screening. We asked for their zip codes to determine how far they traveled to attend the Festival. We also contacted all hotels prior to the Festival and left Festival materials for guests. After the Festival, we IMluld survey the hotels to see how many guests indicated they were here for the Festival and how many nights those guests stayed. We will continue working the hotels and, in 2017, will add a printed survey for attendees to complete and provide information about where they are from and if they stayed in a local hotel. 2500 character lirrit