LT2018-015 KEEN - Laserfiche WebLink

Home Browse Search

Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* Response 3 C: Measuring Results* Wiat tools will you use to rreasure your event's in-pact on tourism? Rease be specrric and provide exarrples. Pre-registration will be required for events, lectures and field trips. We can track attendee information this v,ray through our online ticket sales . In addition, Yakima River Canyon Bird Fest headquarters will be located at Helen McCabe Park and everyone attending the event will be required to check in, receive their event materials, and in this v,ray , we will be able to track attendees' destinations and overnight stay statistics. We will conduct an in-person survey in 2018 in order to increase sur vey responses and get direct overnight stay data. 2500 character lirrit A. Is your project/event year-round or is it seasonal or date-specrric? <; Year Round C Seasonal c;; Date Specific Your selection here should be supported by the dates you provided above, in the A'oject or Bien! lnforrration section. B. Wiat strategi es will you errploy to assure you are attracting tourists from at lea st 50 niles away? Yakima River Canyon Bird Fest is a date specific shoulder-season event. We will advertise on national birding web sites and through Facebook ads with a targeted audience identified as birders and bird enthusiasts from around the Pacific Northwest. All our advertising will follow the required guidelines for branding as specified in the grant. KEENs website and FB pages will identify funders and sponsors with appropriate recognition. Further we will identify affinity events happening during the same time of year in Kittitas County as a v,ray to identify opportunities to extend stays before and after the event. 2500 charac te r linit C Wiat strategies will you use to assist in rrnrketing all of Kittitas Crunty as a touri st destination with your event/project funding request? Traveling to Kittitas County in the spring is one of the best times to visit our area . We will follow the rules of the contract on our marketing items with appropriate logos, and will also work to increase attendance by encouraging other activities Vvhile here . KEEN will use our social media accounts to share and cross-post recreation, farmers markets , wineries and local breweries to the same audience . Birders travel thousands of miles to add to their 'life lists ' and our festival will fall right in between too complimentary festivals -the Grays Harbor Shorebird Festival in late April and the Leavenoorth Bird Festival in late May. Birders plan their travel calendars to engage in as many birding opportunities as they can, and this festival in May is the best time to see colorful, diverse and rare bird species in the Canyon. To the extent possible , we will cross post to these other festivals and gain audience and ad reach that v,ray . 2500 chara cter linit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration* Yes, KEEN partners with several groups in Kittitas County and across the state to promote and encourage tourism. For Bird Fest we specifically partner with Kittitas and Yakima County Audubon groups and the Kittitas County Field and Stream Club . These organizations provide expertise , field trip leaders, event volunteers, and planning committee members . This event oould not be successful without these partnerships! 2500 character lirrit