LT2018-008 Spirit of the West - Laserfiche WebLink

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Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* 1/vhat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. The Spirit of the West Cowboy Gathering is an annual, date specific event that takes place every Presidents Day weekend. Being a festival that takes place during the off season of tourism and over a three day weekend, we offer tourists something a little different that takes place indoors no matter what the weather and can be either an all-inclusive weekend or a single day side trip/activity after skiing, snowmobiling or any other winter activity. For people from the west side of the mountains, it is a great way to get away from the rainy winter weather to enjoy a weekend of fun. The tools we use to measure the impact of the Spirit of the West Cowboy Gathering on tourism include: Gathering zip code information from concert ticket sales and merchandise sales. Providing an online survey via SurveyMonkey that will help us gather data regarding where the attendee was visiting from (zip code), where they stayed (hotel/motel or other) and how long they stayed in the area. Partnering with local hotels/motels one week before the event to try to get more specific numbers of room nights booked by Spirit of the West attendees for that specific weekend. Google Analytics to get an overview of visitors both old and new to Spirit of the West website. Facebook campaigns and ads. In 2017 we presented a survey to local downtown businesses to get feedback regarding the impact on sales and customer visits. We will be distributing surveys to local downtown businesses after the 2018 event to see if changes have made any difference in increasing attendance in the do1M1lown area and what changes are still needed. 2500 character lirrit A. Is your projecVevent year-round or is it seasonal or date-specific? (; Year Round (; Seasonal 0 Date Specific Your selection here should be supported by the dates you provided above, in the A-oject or Bien\ lnforrmtion section. B. 1/vhat strategies will you errploy to assure you are attracting tourists from at least 50 rriles away? A marketing campaign partnership will be handled through the Kittitas County Chamber of Commerce and Genesis Marketing. This marketing and advertising campaign will be geared towards reaching customers in Washington, Oregon, Idaho, and Utah. But also reaches nationally with True West Magazine. Radio ads will help brining in older crowds from across the state while social media will help engage the younger crowds. Families will be able to enjoy a weekend full of Cowboy traditions and events. Free events around to\Ml and at different venues vvill spark interest in additional spectators and will also allow families to enjoy a weekend in do1M1lown Ellensburg at an affordable price. The Kittitas County Chamber of Commerce also sends Spirit of the West info cards and brochures to visitors requesting information about Ellensburg and are interested in coming to the area. This also contributes to the increase interest in the Spirit of the West event. 2500 character lirrit