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Response 2.3: <br />Projection * <br />Response 2.3: <br />Evidence* <br />3. or from another country or state outside of their place of residence or business. <br />A marketing campaign partnership via Kittitas County Chamber of Commerce and <br />Genesis Marketing will be geared at reaching customers in Washington, Oregon, <br />Idaho, and utah. Through the marketing campaign we hope to reach national <br />audiences with True West Magazine. <br />Spirit of the West is a unique event that also provides opportunities for vendors to <br />come from all over the region. Idaho, Oregon, and Montana are some of the states <br />that have been reached out to and invited several vendors. Vendors will be at the <br />festival for the three days and some bring their families out as well. <br />Marketing efforts via social media will also be focused on attracting visitors from <br />outside the state. With Spirit of the West taking place during the offseason many <br />spectators from the North West view it as an opportunity to get out and visit <br />Ellensburg. <br />2500 character lirril <br />Hotel information was received from Hampton Inn with 2 room night stays and <br />Quality Inn with 16 room night stays for a total of 18 confirmed room night stays. <br />The Kittitas Valley Event Center confirmed 15 overnight camping stays . Due to our <br />limited information regarding room night stays from hotels/motels in the area during <br />the weekend of the Spirit of the West, our true total number of overnight stays is <br />unavailable and limited to only 33 confirmed. From the zip code information we <br />obtained from our ticket sales we estimate that about 27 .5% of the attendees were <br />from within Kittitas County, 72.5% were from out of county with 57% of that total <br />attending from more than 50 miles away. After review we are needing to do a better <br />job getting you more detailed information for the out of country information. <br />2500 character linit <br />Application Questions: Part 2 -------------------- <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?