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this year? <br />Prior Year* <br />31,382 <br />Projected* <br />36,102 <br />How many days did/will your event occur? <br />Prior Year* <br />344 <br />Projected* <br />344 <br />How many paid overnight stays were and/or will be booked as a result of your <br />project/event? <br />Prior Year* <br />313 <br />Projected* <br />361 <br />Paid Overnights' Data Support <br />Explain how the room nights data above from the pri or year was collected and how the proje ction for the next year is <br />derived. (For example , if there was a survey conducted for the prior year, explain the methodology. For the projections, <br />what are they based upon and how is that basis justified?) <br />Prior Year Paid <br />Overnight's Stay <br />Response* <br />With so many visits and events it's difficult to have an accurate account of our <br />exact overnight guests. We have tried calling hotels and get no concrete data. We <br />do ask our visitors and capture anecdotal info and cross reference that with our <br />other statistics. We believe that most of our out of county and state visitors are <br />daytrippers or staying with friends . <br />Our logic is as follows. <br />1. We add up each visit (taken at the front desk) to the gallery, our events , our <br />classes. This year, in 2017 we estimate the total will be (since we have 3 more <br />months) 29,302. We apply a 10% increase for next year and get 32,232 . We know <br />this is higher than the County's projection of 6% but with our past increase and in <br />anticipation of our 50th, we believe this is fair. <br />2 . We look at our subscriptions for Facebook, website visits and look at where they <br />are from. <br />3 . We also look at our membership addresses and all of our addresses and see <br />where they are from. <br />4. We compare the percentages of those from inside the county, out of the county, <br />and out of the state . The attachment shows those numbers for the past tVvO years. <br />5. We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of mailing list and members is 7% <br />Out of county average of mailing list and members is 23% <br />6. We multiply our projection of visits by these numbers. Our projection for 2018 is <br />32,232 . <br />32,232 x .07= 2256 Out of state visitors <br />32,232 x .23 = 7 413 Out of county visitors <br />7 . We make a modest assumption that 1 out of 30 of these visitors will pay for <br />lodging. This totals 322 . <br />The prior years number was created using the same method . <br />2500 ch aracter lirrit.