2017-026-RTown Community-2017 Arts in Roslyn

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We would like to use more sophisticated tools,but need some help.We know that the Lodging Tax Small Scale project funds are providing $5,000 for tourism survey equipment and $20,000 for the county's administrativecosts for the Kittitas Valley Event Center. RTown Community is asking for $1,500 for similar help.This would be a great benefit to us especially since Roslyn does not have the advantage of having motels like Ellensburg or Cle Elum where we can interact with owners to determine the increased number of guests during an event The 2017 Arts in Roslyn will also have an ongoing presence in businesses where Roslyn Artist Guild members will hang art throughoutthe year.It is a year round event. Marketing Strategies:Our posters and banners demonstrate the level of creativity that we hold as a standard and have the impact of showing people the quality of art that can be seen in Roslyn.As we did during 2016,we will distributeinformationalflyers,cards and posters through King,Pierce,Snohomish,Island and Whatcom counties as well as in eastern Washington counties outside of Kittitas,focusing on bookstores,coffee shops and art stores. Because Roslyn has a never-ending parade of tourists who visit shops and restaurants in town, Roslyn business will have posters and cards available for those tourist to take beginning in February. RTown Community had an arts-focused booth during 10 of the 14 Roslyn Farmers Markets and will do so again during the summer of 2017.For a donation,people may have old or new posters (not purchased with Lodging Tax money).We will give posters to people who demonstrate they are from 50 miles away with the intent of hanging them in public places A key partner for the past two years has been the Suncadia Resort which featured the Art Festival in their June and July event guides,placed cards in their many guest rooms,and emailed a copy of the poster to over 1,800 clients.Over 1,000 cards were distributedto guests in the Lodge over the summer. As we did in 2015 and 2016,we will put timely advertisements in the Northern Kittitas County Tribune's Visitor's Guide and the Daily Record as well as in special publications,notably Visitors/SummerGuides from the NKC Tribune,amd the Stranger,a widely distributedSeattle publication. We are planning on doing some streaming advertisementthrough social media including Facebook.We are requesting some funds to pay for tourist survey tools to improve our counts of visitors. We plan to collaborate with the three lodging businesses that will be in town.Hopefully by August 2017,the Hotel Roslyn will be completed.This is a new 14-bed hotel.We also will work with the Spruce Moose Inn and the Huckleberry House. Page |4