2017-024-City of Kittitas (2) - Laserfiche WebLink

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3.What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the following information: I.Is your project/event year-round or is it seasonal or date-specific? II.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? III.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Because we are new to this opportunity we will work with community business owners to create visitor information displays to cross promote activities not only happening in the county but our city. We will measure those displays by the distribution count of the information that is placed in those displays.We will be able to track those number. We will encourage the business owners to provide an incentive for those visitors taking information to come to their businesses to shop or dine.Examples of those incentives can range from discounts, coupons,etc.We will communicate monthly to get those numbers from the participating businesses. Other business will be asked to have log book available for visitors to put in information such as mailing address,email,zip code,how they heard about our city,etc.Additionally,we will make sure that we encourage the employees of the businesses to have superior customer service,training, familiarization of the other things to do in the county and our city.We will assist all tourism efforts by participating in the current tourism campaigns and link them on our new website,social media shares,etc.In order for the implementation to work well we will do this project early spring and marketing throughout the rest of the year,making this project a year-round project. 4.Does your organization have,or have you applied for,grant funding from other sources? If not,why not?If yes,please list the available funding you have for the project, including any volunteer and in-kind sources,and/or the sources and amounts for which you have applied.Please note which funding sources are secured and in hand so a true matching fund determination may be determined.What changes would occur if the project couldn't be funded? We do not have secured funding sources,but we are at the beginning of the process.We will use our resources and see if we qualify in several state,federal grants and we will create a support program with the business to help offset the expenses that will be in the future like beautification,benches,landscaping,etc.As all cities and municipalities we will have volunteerhours to track and report.Being conservativewe project 1600 hours from volunteersthat will be involved in events,community cleanup,etc.1600 x 28.99 =value of 46,384 based on the numberfrom independentsector.org.If we are not successful with this grant and other grants,we will have to work harder as a city and take it upon our shoulders to do some of the project.We are determined to narrow our focus and draw people to our city. County-wide Lodging Tax Application P a ge |11