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3.What tools will you use to measure your event's impact on tourism?Please be specific <br />and provide examples.Include the following information: <br />I.Is your project/event year-round or is it seasonal or date-specific? <br />II.What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III.What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/project funding request? <br />I.The Mountain Ale Festival is date-specific (second Saturday in October), <br />II.The majority of marketing and advertising will be targeted at least 50 miles from Kittitas County to assure <br />tourist (as opposed to local)attendance.For data purposes,the Chamber will survey attendees as well as <br />participants to determine how far they have traveled.Google analytics will also be used to track <br />demographic information.Social media ads will be tracked via campaign codes for demographic and referral <br />data. <br />III.To assist in marketing to all of Kittitas County,marketing will link to the Central Washington Color <br />website.Tourist information and literature for all of Kittitas County will be availableat the event. <br />4.Does your organization have,or have you applied for,grant funding from other sources? <br />If not,why not?If yes,please list the available funding you have for the project, <br />including any volunteer and in-kind sources,and/or the sources and amounts for which <br />you have applied.Please note which funding sources are secured and in hand so a true <br />matching fund determination may be determined.What changes would occur if the <br />project couldn't be funded? <br />Funding will be sought and obtained from a variety of sources: <br />-Donation of Roslyn Yard estimated value of $1,000 <br />-Other sponsorships amounting to approximately $400. <br />-About 50 volunteer hours with an estimated value of $1,336 <br />-Estimated Chamber resources valued at $2,000 (133hrs X $15) <br />With the exception of sponsorships,all funding from the above sources can be considered secured. <br />With the Festival's expansion into a much larger venue,it is at a critical junction and Lodging Tax is essential <br />to help accommodate that growth. <br />County-wide Lodging Tax Application P a ge |11