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Please answer each question completely,in the order listed,on a separate sheet attached to <br />this application.Please include any supporting data within the response narrative. <br />1.Please provide a description of your project/event and identify the specific tourism <br />audience/market that your organization will target with these funds.You must include <br />an itemized list of exactly how any grant funds awarded will be utilized. <br />-The Mountain Ale Festival draws visitors to Roslyn and Upper County during the shoulder season between <br />summer and winter recreation.The festival takes place in downtown Roslyn and features live music and 10 <br />of the Northwest's best breweries.For 2016 the event moves into the Roslyn Yard on Pennsylvania Ave. <br />-The target audience of the Festival is 1)the many people who love Roslyn,2)craft beer lovers throughout <br />Washington,and 3)Suncadia home-owners and guests. <br />-2017 Lodging Tax funds will be used for: <br />a.Promotions and Marketing <br />b.Licenses (City and WA Liquor Control) <br />c.Music/Staging <br />d.Coal Mines Trail Bike Excursion (new) <br />2.Please provide the following estimates of how any money received will result in <br />increases in the number of people traveling for business or pleasure on a trip: <br />I.Away from their place of residence or business and staying overnight in <br />paid accommodations; <br />II.To a place fifty miles or more away from their place of residence or <br />business for the day or staying overnight;or <br />III.From another country or state outside of their place of residence or <br />business. <br />You must provide the evidence utilized in determining your projections. <br />l.Based on ticket sales and surveys from the 2015 Festival,approximately 18%of attendees will stay in <br />overnight paid accommodations.With 300 estimated attendees in 2017,54 people are estimated to stay in <br />paid accommodations (21.5 room nights). <br />II.The same data showed that approximately 60%of attendees will be from outside of Kittitas county,or an <br />estimated 180.Based on previous Mt.Ale Festivals,many of those will be Suncadia homeowners.In fact <br />this is one of the few local events to strongly draw Suncadia owners. <br />III.It is expected that an insignificant number of attendees will travel from Idaho,Oregon,or Canada for the <br />event. <br />County-wide Lodging Tax Application P a ge |10