2017-017-Huffman Farms (2) - Laserfiche WebLink

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2.Please provide the following estimates of how any money received will resultin increases in the number of people traveling for business or pleasure on atrip: I.Away from their place of residence or business and staying overnightin paid accommodations; II.To a place fifty miles or more away from their place of residenceor business for the day or staying overnight;or III.From another country or state outside of their place of residenceor business. You must provide the evidence utilized in determining your projections. I.Overnight paid accommodations:108 (10%of out of county guests) I.Day travelers:2400 (40%of overall guests) 11.Out of state or country:24 (1%of out of county guests) In 2015,we estimated 7,000 overall Saturday/Sunday patch guests throughout the month of October.Of those guests,we were able to survey 267.Based on the information given,we learned that 34%were from outside Kittitas County,which was up from 32%the year before.Of the 267 families surveyed,90 were from outside Kittitas County and 39 (or 43%)of those said they stayed the night for a total of 72 room nights. *Please see question#7 for an example of the surveycard. With lodging tax grant funded marketing efforts aimed at 50+miles outside Ellensburg this year,we are conservatively estimating that the number of overall guests will grow to 8,000 with 40%coming from outside the county in 2017.Using very conservative numbers,scaled down significantly from our actual findings-8,000guests would total approximately 2,700 families (average 3 people per family).If 40%of those guests were from outside Kittitas County,that would be 1,080 families.If just 20%of those families stayed just one night,that would be 216 room nights. 3.What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the following information: I.Is your project/event year-round or is it seasonal or date-specific? II.What strategies will you employ to assure you are attracting touristsfrom at least 50 miles away? III.What strategies will you use to assist in marketing all of Kittitas Countyas a tourist destination with your event/project fundingrequest? First,we will continue to use a prize/give-a-way offer to obtain guest data.The information we gather will include email,zip code,how they heard about us and if they are staying overnight.Secondly,we will continue to conduct impromptu surveys with as many of our guests as possible.Finally,we will be implementing a 1-minute Q&A based,faced-to-face survey for a handful of guests each day.This will create an opportunity for more detailed questions and immediate feedback from the guest. County-wide Lodging Tax Application P a ge |10