2017-017-Huffman Farms (2) - Laserfiche WebLink

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In partnership with Kittitas County Chamber of Commerce and Genesis Marketing Charter Cable $2,000.00 Radio $1,000.00 Online $2,000.00 TV Production &Voice Over $1,650.00 Total budget $6,650.00 Bonus received as a partner of the EIIensburg Tourism Campaign:Exposure from MyEIIensburg.com social media posts promoting upcoming events Exposure on MyEllensburg.com Campaign Overview: **Once the order is booked Genesis will declare official number of ads this buy will receive TV :30 ads **Estimated #of ads Charter Cable TBD Facebook Campaign will target North Bend,Moses Lake,Yakima,Chelan and cities within a one hour drive from Huffman Farms,in all directions.With a $1000 30-day budget,between 204,000 and 230,000 people are expected to be reached In addition to partnering with the Kittitas County Chamber of Commerce and Genesis Marketing,we will employ various other marketing tools as well and will seek reimbursement if and when applicable. Examples of such tools include,but may not be limited to: •Facebook ad campaigns -up to $1500 •YouTube -up to $1200 •Other social media sites -up to $1000 •Parades-upto$750 •KXLERadio-upto$600 •Radio buys in other markets,which may include,but are not limited to;Wenatchee,Tri Cities and the greater Westside -up to $2500 •BusyBee Magazine (Greater Yakima)-up to $500 •Visitor Guides -up to $800 •Daily Record -up to $600 •Upper County Tribune-up to $500 •Bloggers -up to $1000 •Posters -up to $300 While General Manager for Cave B Estate Winery,I learned that the more "experiential"we made our events,the further people were willing to travel in order to attend and the longer they stayed overall.I've taken that lesson and applied it to our farm.We've created a genuine and experience rich event that gives people reason to both travel and stay. County-wide Lodging Tax Application P a ge |10