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2017 Lodging Tax Grant Funding Application9/27/16 2:33 PM <br />Q1.DESCRIPTION/TARGET MARKET/FUNDS UTILIZED <br />DESCRIPTION-Clymer Museum &Gallery provides a year round John Ford <br />Clymer Western Art experience attracting out of state and out of county <br />tourists annually. <br />b.) <br />SPECIFIC TOURISM AUDIENCE -Specific tourism audience we will target is <br />out of county residence including but not limited to:King County,Chelan <br />County,Benton,Franklin and Grant County,Clatsop County and Hood River <br />County. <br />c.) <br />ITEMIZED LIST OF AWARDED GRANT FUNDS - <br />TV 50% <br />RADIO 10% <br />SOCIAL MEDIA 10% <br />PRINT --NEWSPAPER/MAGAZINE10% <br />POSTERS 10% <br />POST CARDS 10% <br />Q2.ESTIMATE OF FUNDS USED WILL INCREASE TRAVELERS <br />a.) <br />AWAY FROM PLACE OF RESIDENCE OVER NIGHT <br />Advertising dollars will target professionals and families from out of county <br />and out of State by encouraging facilities usage,highlighting museum space <br />for workshops and conferences as well as participating in cultural events <br />such as First Friday Art Walk,new Museum installations and bi-monthly <br />Gallery exhibits showcasing new artists'work. <br />b.) <br />50 MILES AWAY BUSINESS OR PLEASURE <br />Dollars received will increase out of county and State travelers by specifically <br />targeting professionals and families utilizing approved advertising and <br />marketing platforms from at least 50 miles away from Kittitas County. <br />c.) <br />VISTITORS FROM OUT OF STATE OR OUT OF COUNTY BUSINESS OR <br />PLEASURE