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3.What tools will you use to measure your event's impact on tourism?Please be specific <br />and provide examples.Include the following information: <br />I.Is your project/event year-round or is it seasonal or date-specific? <br />II.What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III.What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/project funding request? <br />The project is slated to be year-round.Through the kiosk and the partnerships with the <br />retail locations and bike shops we will be able to measure the number of brochures <br />distributed by location and by date.The chamber will also work with the hotels to see if <br />there were any touring groups staying in their facilities.Additionally,the chamber has a <br />partnership with the state organization WABikes,in Seattle.We will use that relationship to <br />send surveys to their mailing list and we will cross promote on their websiteand apps.The <br />tourism websitewill also have source code embedded in the pages that are specific about <br />biking and the download of the digital map to be able to track unique visitors vs returning <br />visitors.The brochure alone will help assist in the marketing of the trails and routes <br />throughoutthe county.We will review the strategieslisted above and make any changes <br />to them or increase the awareness of the brochure by providing more locations to provide <br />the product and get it in front of the users that visit our county. <br />4.Does your organization have,or have you applied for,grant funding from other sources? <br />If not,why not?If yes,please list the available funding you have for the project, <br />including any volunteer and in-kind sources,and/or the sources and amounts for which <br />you have applied.Please note which funding sources are secured and in hand so a true <br />matching fund determination may be determined.What changes would occur if the <br />project couldn't be funded? <br />We have been working with the City of EIIensburg for over 6 months in the preliminary phases of the <br />project which has been funded through the tourism services contract.We have a committee of <br />volunteers that have been providing trail information and verifying routes that will be used in the <br />brochures. <br />In-kind Volunteer time =20 hours currently as of 9/30/2016 @ $28.99 value =$578 <br />City of EIIensburg Tourism Contract funding =$1700 as of 9/30/2016 (secured)* <br />City of Ellensburg Tourism Contract funding =$5000 for 2017 funding <br />WABikes Grant request $1000 (unsecured) <br />WSDOT Transportation Grant request $1000 (unsecured) <br />*provided during 2016 year <br />If changes had to occur,we would have to lessen the number of printed copies available.That will help <br />with overall costs but ensure the project to move ahead. <br />County-wide Lodging Tax Application P a ge |11