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APPUCATION QUESTIONS <br />Please answer each question completely,in the order listed,on a separate sheet attached to <br />this application.Please include any supporting data within the response narrative. <br />1.Please provide a description of your project/event and identify the specific tourism <br />audience/market that your organization will target with these funds.You must include <br />an itemized list of exactly how any grant funds awarded will be utilized. <br />This project will focus on bicycling in Kittitas County through the development and distribution of a County-wide map (available in print <br />and Online).With this project,we will expand the efforts of the City of Ellensburg to make the county a major cycling destination. <br />Washington as a state has been recognized as #1 Bicycle Friendly State by the League of American Bicyclists for 7 years in a row. <br />Additionally,the City of Ellensburg was awarded a Silver Level by the League of American Bicyclists.Based on the County Tourism plan <br />recently released by Beckwith Consultants;biking is a popular tourist activity with 26%of respondents saying they had or will particpate <br />in on-rod bike touring,40%biking on a mountain trail,and 44%biking on a multipurpose trail.Cycling tourists do spend money - <br />Beckwith estimates $13M annual expenditures by cyclists in Kittitas County in 2016.Our county has beautiful areas to ride,both on and <br />off road.Currently,there isn't a brochure to show people the options that we have to offer.We have been working with groups within <br />the county to produce a high quality map with verifiable trails and routes that support other tourism interests in the County. <br />Itemized list of how grant funds will be spent: <br />1.Design Concept and Production <br />a.confirm perferred trail routes <br />b.confirm legal trails <br />c.coloring,legends,laws and regulations countywide <br />2.Web-based Map Production and Maintenance for one year <br />3.Printing of completed map <br />4.Distribution of Map to state-wide chamber offices,visitor bureaus,requests from webforms of tourism websites county wide. <br />2.Please provide the following estimates of how any money received will result in <br />increases in the number of people traveling for business or pleasure on a trip: <br />I.Away from their place of residence or business and staying overnight in <br />paid accommodations; <br />II.To a place fifty miles or more away from their place of residence or <br />business for the day or staying overnight;or <br />III.From another country or state outside of their place of residence or <br />business. <br />You must provide the evidence utilized in determining your projections. <br />Because of the popularity of biking in Kittitas County providing a brochure that has trail <br />information,resource listing such as bike shops,sporting good stores,and any additional <br />activities to completetheir experience will increase travelersthroughoutthe county and the <br />communities.Destination marketing by the communitieswill promote and provide the <br />initial invitation for enthusiaststo request more information.The county tourism site and <br />community websiteswill dedicate a page for the digital maps to reside and will have cross <br />promoting links to providers,resources,and accommodations.Additionally,the Visitor <br />Centers will have the printed brochures on hand to give to those travelersthat come for <br />more information.Lastly,the chamber currently has 17 kiosks in Ellensburg,6 kiosks in <br />Cle Elum,1 outdoor kiosk in Vantage,1 outdoor kiosk in Kittitas,and 1 outdoor kiosk at the <br />Washington State Horse Park.The kiosk locations will have the brochure availableyear <br />round. <br />County-wide Lodging Tax Application P a ge |10