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•Print advertisement will be a significant component of this marketing effort,and we will <br />use newspapersand leisure magazines widely read in these urban centers,as well as in <br />wealthy satellite communities.Additionally we will purchase advertising in nationally <br />recognized antiques publications in an effort to attract shoppers who make antiquing an <br />important part of their family vacation.Seven days prior to the event we will purchase <br />print advertisements with local newspapers. <br />•Social media and online marketing reached millions of potential shoppers in 2015-16.In <br />2017 we will expand our use of Facebook.We will also expand by beginning a campaign <br />with Google Ads,as well as working to develop a robust presence on both Yelp and Trip <br />Advisor. <br />•Radio advertisement will be concentrated in popular stations on the west side,as we <br />discoveredthat east side stations provided little impact. <br />=Direct mail is most beneficial in reaching antique vendors and shop owners located 50+ <br />miles away,and we will continue this effort. <br />=Flyers will be placed at other antiques shows within the region (a strategy we employed in <br />2015-16,with board members traveling to nearly a dozen antique shows located hundreds <br />of miles away).One month before the event we will post flyers at antique and vintage <br />stores in the Seattle metropolitan area (e.g.Seattle Antiques Market,Fremont Vintage <br />Mall).Fourteen days prior to the event,flyers and signs will be hung throughout Kittitas <br />County. <br />The timing of this event has been changed from the two prior years when it coincided with <br />Clayson Farms'antiques show "American Primitives,"located at the fairgrounds in Yakima, <br />Washington.We had cross-promoted our two events to long-distancetourists.What we <br />discovered during 2016 is that the larger antiques show on the same weekend co-opted our <br />ability to attract a growing number of quality vendors.Therefore we have chosen to go it alone <br />on July 8th,the Saturday of a weekend in which there will be no competitive antique shows. <br />Upon request from vendors,we have also chosen to limit our event to a Friday set up and a <br />Saturday show with longer hours.We are trying this schedule in light of the low turnout of <br />visitors on Sunday in 2015-16. <br />III.Tourism marketing must be a collaborative effort and along these lines the Thorp Mill website <br />includes the Kittitas County Tourism logo,as well as the My Ellensburg logo.It also offers links <br />to MyEIIensburg.com,the Kittitas County tourism website (centralwashingtoncolor.com),and <br />the website for the Kittitas County Chamber of Commerce.Other strategies will also be <br />employed to promote county-wide tourism: <br />•The webpage for the 2017 Thorp Mill Antiques Market will provide information on <br />lodging in Kittitas County. <br />•Social media will feature the Kittitas County tourism logo,as well as the My EIIensburg <br />logo,and will include links to MyEllensburg.com,Central Washington Color,and the <br />website for the Kittitas County Chamber of Commerce. <br />=Print advertising,flyers,and direct mail will bear the logos of the Kittitas County Chamber <br />of Commerce,Central Washington Color,and My EIIensburg.In addition to these logos, <br />flyers for the 2017 Market direct readers to both Myellensburg.com and <br />centralwashingtoncolor.com.See QUESTION #7 <br />County-wide Lodging Tax Application P a ge |13