2017-001-WSHP (2) - Laserfiche WebLink

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We have an annual business sponsorship campaign and ongoing donor solicitation.We are holding our first major auction dinner gala this fall to raise awareness and funding,and are working with user groups to further generate engagement and volunteerism to ensure their activities remain affordable and manageable.As noted earlier,we have significant volunteer and in-kind support which will remain a keystone of our sustainability.But communication about what we are doing and new event descriptions is absolutely critical to building broader interest and support.The Lodging Ta×funds continue to be a significant help to us in promoting the Park,the new events we're offering and also communicating the broader messages about how to help sustain the Park.We engage marketing professionals as needed to develop good quality promotional messaging and materials. 7.Additional Information about the benefits of this project and its impact on tourism. We use other methods to evaluate the effectiveness of our reach in attracting people to the local area and the Park.First and foremost are testimonials from local restaurants and hotels;increasingly we are hearing that they are busy during our events and often at capacity. Website visitors -over the past 12 months we've had 15,524 visits with 55,316 page views.The average pages viewed per visit were 3.56. Facebook Useage -in 2016 our highest post reached 26,300 people with 2,000 post clicks,with an average reach of 3,293 for the year-to-date.There were 4,133 page "likes".This data is also up strongly from last year. Visitor Surveys -in addition to finding out where people stay when visiting the Park,we're also interested in what goods and services they purchase,what else they do while in Cle Elum and what else would make their visit more enjoyable (see Exhibit #3). Onilne inquiries -we have an automated process for sending in questions and requests for information,and part of that format asks how the person heard about the Park.Most often people who have never been to the Park use this form and we plan to better analyze and utilize the "how did you hear about us"section to help us better understand our reach. 8.Park Budget Following are the major categories of income and expense for the Park since 2013,projected for full year 2016 and planned for 2017.This presentation does not include capitalized projects. 8