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•Special Note:we host two very large hunter/jumper shows that combined run for 14 days <br />and attract a very well-healed clientele.Based on information we've gathered from <br />surveying this population,about 40%of those who stay overnight rent expensive vacation <br />homes in Suncadia,Roslyn Ridge and elsewhere locally.We determined from a local vacation <br />rental agent the average house rental price and #bedrooms;we assume 2 people per <br />bedroom which results in $61.50/night/person for accommodations plus other daily <br />expenses we estimate at $50,for a combined assumption of $111.50/person.This <br />assumption was applied to 40%of this unique segment of overnight show attendees (versus <br />the $50/day assumption for "other"overnight provided by the Dean Runyan Report. <br />•The number and type of overnight accommodation was based on interviews with the event <br />organizers,surveys (see exhibit 2 for an example)of some users groups,and knowledge we <br />have about how each group uses the Park. <br />As the exhibit above demonstrates,we are succeeding in increasing the number of participants in <br />multi-day events;unfortunately for recreational riders this is happening at their expense since they <br />find it problematic to visit during our busy competition schedule when the Park is quite full.Below is <br />an overview of the larger new events we held last year and this year,and an overall projection of <br />what we plan to achieve in 2017 with sufficient marketing efforts and support. <br />New_Events <br />2015 2016 2017 <br />Experience Eventing N/A <br />#visitors,92%non-local 480 <br />$100/day economic impact $44,100 <br />Kick It Up Expo N/A <br />#visitors,56%non-local 1230 <br />$100/day economic impact $68,880 <br />Cowabunga N/A <br />#visitors,90%non-local 270 <br />Economic impact $30,521 <br />Trinity Trail Series N/A <br />#visitors,95%non-local 440 <br />Economic impact $38,399 <br />Pacific Crest Outreach Show N/A <br />#visitors,96%non-local 1,838 <br />Economic impact $255,500 <br />Hops 'n Brats Benefit Ride (forecast)N/A <br />#visitors,65%non-local 400 <br />Economic impact $64,400 <br />TOTAL ECONOMIC IMPACT $112,980 $388,820 $466,600 <br />Annual Growth in Economic Benefit +41%+20% <br />Estimated #Overnight stays 2,235 2,682 <br />Methodology:the number of visitors and percent non-local is based on actual zip code data gathered <br />at the new events held this season and last,and an estimate for the one remaining event this season. <br />4