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The following exhibit reflects total visitor trends and includes new events and user groups illustrated
<br />in a difference exhibit in this application:
<br />Metric 2014 2015 2016 2017
<br />(1)RECREATIONAL RIDERS
<br />Total #visitor days 733 1,470 1,140
<br />%non-local and #70%=513 67%=985 66%=753
<br />Overnight stays hotel @ $175/day 75 =$13,125 150 =$26,250 85 =$14,875
<br />Overnight stays "other"@ $50/day 75 =$3,750 150 =$7,500 85 =$4,250
<br />Other non-local day visitors @ $86/day 363 =$31,218 685 =$58,910 583 =$50,138
<br />Estimated economic impact:$48,093 $92,660 $69,263
<br />(2)EVENTS
<br />1-2-dayEvents-total#visitordays (27)2,903 (17)1,830 (22)1,195
<br />3-6 day Events -total #visitor days (12)14,343 (21)22,997 (17)28,968
<br />Total #visitor days 17,246 24,827 30,163
<br />-non-local %,#93%=15,495 88%=20,228 95%=27,246
<br />overnightstays hotel 6,102 7,889 8,257 Our goal for
<br />o @ $175/day $1,067,850 $1,380,575 $1,444,997 2017 is to
<br />-overnight stays "other"4,192 5,462 14,210 achieve at least
<br />o @ $50/$111/day*$328,843 $482,655 $1,010,437 a 20%increase
<br />-other non-local day visitors 5,201 6,877 7,277 in economic
<br />o @$86/day $447,286 $591,422 $625,822 impact from
<br />Estimated economic impact:$1,843,979 $2,454,652 $3,081,256 events.
<br />+33%+26%
<br />Methodology:
<br />•All economic impact dollar assumptions used above are from the 2011 Dean Runyan Report
<br />provided by Washington Tourism Alliance,courtesy of the Kittitas County Director of
<br />Tourism.
<br />•Recreational Rider visitor days and %non-local is based on information from each rider
<br />completing a Day User registration form and those who purchase a Season Pass for
<br />recreational use of the Park.We calculated the number of visitor overnights based on the
<br />number of stalls rented,and then applied a reasonable estimate to the number of people
<br />camping versus staying in a hotel.Because we don't have staff onsite 24/7 to ensure all
<br />paperwork is completed and submitted,these numbers are conservative.
<br />•The base visitor data for Events was supplied by each event organizer who provided the zip
<br />code of each rider participating in their event.We then multiplied that base data by 1.5 to 3
<br />depending on the group to project total attendees.[Central Washington University
<br />conducted an economic study of over 40 horse parks across the country that was updated in
<br />2006.The CWU findings estimate 3 people (including trainers,grooms,family,spectators,
<br />staff,volunteers,vendors,etc.)attend an event per horse/participant,and that assumption
<br />seems reasonable for many groups based on our experience managing the Park to-date.]
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