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KITTITAS COUNTY ECONOMIC DEVELOPMENT GROUP <br />Economic De velopment Strategic Plan -Release 1.0 <br />1.14.c Newsletter. Develop and distribute a quarterly e-newsletter to local <br />businesses, regional public officials, site selectors, real estate developers, <br />investment prospects, and other key stakeholders. In addition to <br />communicating the EDG's achievements, each issue should highlight a <br />different opportunity in the region. Services such as Constant Contact make <br />this a low-cost option for reaching your target audience. Email addresses can <br />be gathered with a link on the EDG website and via contacts with individuals <br />and organizations during the course of conducting the EDG's work. <br />1.14.d Visitation program. To the extent feasible, staff should call on site consultants <br />in the SeaUle area as well as other major metropolitan areas in the Pacific <br />Northwest (Spokane, Portland, Tri-Cities). While a formal program of visits <br />(i.e., quarterly) is most effective, resources may limit this action to visits <br />made in conjunction with attendance at trade shows or other events. <br />1.14.e Marketing assistance. Offer assistance to market developers' and land <br />owners' properties and buildings to future tenants. This could include adding <br />the properties to the EDG website or including links to the owners' site, <br />featuring the property in relevant materials (such as e-newsletters), and <br />having printed materials available in the EDG office. <br />1.14.f Events. The EDG should periodically host luncheons that showcase specific <br />assets, such as available land and buildings or new projects. Local and <br />regional developers, site consultants and industrial and commercial brokers <br />may be invited to attend. In addition, luncheons centered around a specific <br />target industry should include potential prospects. <br />1.15 Establish prospect management system. Once a lead expresses interest in <br />relocation assistance in the community, it should be entered into a formal prospect <br />management system. Use of a formal system will help set the prospect's <br />expectations and allow the EDG to track the status of prospects quickly and easily. <br />Having a transparent and efficient process can be an effective way to gain an edge in <br />,. <br />@ TIP STRATEGIES Theory Into Practice <br />1: BASELINE ACTIVITIES <br />Page 12