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KITIITAS COUNTY ECONOMIC DEVELOPMENT GROUP <br />Economic Development Strategic Plan -Release 1.0 <br />1 .13 Report on progress. Provide ongoing evaluation and reporting by preparing an <br />annual report to the community on progress-on-goal. This effort could be tied to state <br />reporting requirements or could be expanded to include specific business issues and <br />relevant partner initiatives (such as a joint report on labor issues with local workforce <br />organizations. <br />Business Recruitment and Pros p ect Management <br />The attraction of companies is the activity which is perhaps most commonly associated with <br />economic development organizations . Indeed , target industry recruitment is often a <br />cornerstone of many programs. Recruitment can be thought of has having three separate <br />stages: 1) generating leads, 2) managing prospects, and 3) facilitating company locations <br />when they occur. <br />1.14 Conduct lead generation activities. While marketing and direct outreach to <br />prospective companies is often a large component, indirect channels can yield more <br />promising leads in a more cost-effective manner. For this reason, EDG should focus <br />on creating a strong network of relationships that will generate high quality leads . To <br />do so, the EDG should focus on building relationships with regional developers, <br />brokers, and site selectors and with state and regional organizations. Forging <br />relationships with these groups can help staff stay abreast of local private <br />development efforts, tap into new networks of businesses, and become aware of <br />prospects looking to relocate in the state. The following actions support this task: <br />1.14.a Database. Create and maintain a database of developers, brokers, and site <br />consultants . Due to its relative geographic proximity, the EDG should Initially <br />focus on the Pacific Northwest. Eventually, the database should be <br />expanded to include West Coast metropolitan areas. <br />1.14.b Information. Continue to maintain and update information typically of interest <br />to commercial and industrial developers on the EDG website. (See Tasks 1.1 <br />and 1.7). <br />@ TIP STRATEGIES Theory Into Practice <br />1: BASELINE ACTIVITIES <br />Page 11